The B2B Buyer's Journey: Are You on the Right Path? [Infographic]
The customer journey has been well documented for those us who market directly to the consumer. But what about those who market and sell to other businesses? The customer journey for B2B looks a littl
Frequently Asked Questions About B2B Marketing: Essential Basics
I opine regularly on the importance of basic (yet essential) marketing best practices and disciplines to achieve sales goals. As…
Tipos de Compradores B2B: Cononoce su Comportamiento [Infografìa]
Los negocios entre Empresas Tienen una Forma de Comercializar Diferente a la Comùn. Conoce Què Tipos de Compradores B2B hay Y Conoce su Comportamiento.
B2B Buyer Personas: Yes, You Have to Make Them
Working on your B2B buyer personas? Make sure you're asking these questions and reviewing your data to avoid taking your strategy in the wrong direction.
Role of Buyer Persona in International B2B Marketing - Tridindia
B2B marketing is regularly wasted on those activities that do not aim at influencing decision-making. Research shows that the companies which facilitate a customer-centric approach (exhibiting a close understanding of the customer decision journey); witness a significant boost in sales and customer retention. Here arises the need to gain an insight into the buyer persona