51 ways to use web video to help your business grow - Marketing with Video and Rich Media Blog - One Market Media
Video is a marketer's tool of choice for two reasons: it is engaging and it is persuasive.
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Mobile is king - hotels are increasingly finding ways to reach guests, deliver services, cross promote + more using mobile capabilities. An example from IHG Assignment for next week...please post by Sunday 9 PM: Find 2 examples of Local+Social+Mobile - 1 from hospitality; 1 from another industry What are the objectives of each campaign What social tools are used in each campaign How will the results be measured Which one do you think is 'smarter', please explain why