Marketing Strategy

Collection by Zion & Zion

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Zion & Zion
Zion & Zion explores why simplicity in strategy often works best and offers expert advice on adding strategic intent and a defined proposition. Revenue Model, Common Phrases, Frog Design, Strategic Planning, Customer Experience, Over The Years, The Past, Advice, Shit Happens

What Has Happened to Strategy in the World of Marketing Today?

Zion & Zion explores why simplicity in strategy often works best and offers expert advice on adding strategic intent and a defined proposition.

Starting a small business requires a concentrated marketing plan. Zion & Zion provides actionable advice on getting started on the right track. Marketing Strategies, Marketing Plan, Small Businesses, News, Small Business Resources

5 Marketing Strategies for New Small Businesses

Starting a small business requires a concentrated marketing plan. Zion & Zion provides actionable advice on getting started on the right track.

With more than million apps in the App Store (and counting), how can developers create something that stands out? View our step-by-step guide. App Store, Step Guide, Counting, Apps, Marketing, Create, App, Appliques

There’s an App for That™: But How Do You Find It?

With more than 2.1 million apps in the App Store (and counting), how can developers create something that stands out? View our step-by-step guide.

Marketing ‘Senior Living’ to the ‘Senior’ Consumer Senior Living, Marketing

Marketing ‘Senior Living’ to the ‘Senior’ Consumer

Making sense of retirement living offers and advertising is no easy task. Morgan Gardea diffuses the 'senior living' buzzword with some expert advice.

Casino Del Sol Resort Names Zion & Zion as Agency of Record Character Rigging, After Effects, Rigs, Hand Lettering, How To Find Out, Adobe, Characters, Advertising Agency, Graphic Design

The Slow Death of KPIs & The Rise of the Customer Experience (CX)

You’ve designated your measurements that will be reported back to management and the Board, you’ve set-up your dashboard, and you’ve created mechanisms to track and record your KPIs. All set, right? You’re seeing great impressions, social media followers are on the rise, email CTR is high, form-fills are providing what appear to be qualified leads, inbound calls are flowing nicely into the call center, and transactions are up. However, you later find out that your customer experience (CX)…

Word gets around fast in regards to customer experience, so how does your business measure up? These expert tips can help keep that message positive. Customer Experience, Positivity, Messages, Marketing, Words, Business, Tips, Store

5 Expert Tips to Protect Your Brand and Keep Your Customers

Word gets around fast in regards to customer experience, so how does your business measure up? These expert tips can help keep that message positive.

Key insights and core differences between Business to Consumer and Business to Business marketing. This guide will outline how to approach each business model. Competitor Analysis, Business Marketing, Campaign, Advertising, Content, Thoughts, Medium, Amazing, Blog

B2C vs. B2B Marketing

Key insights and core differences between Business to Consumer and Business to Business marketing. This guide will outline how to approach each business model.