What Has Happened to Strategy in the World of Marketing Today?
Zion & Zion explores why simplicity in strategy often works best and offers expert advice on adding strategic intent and a defined proposition.
The Slow Death of KPIs & The Rise of the Customer Experience (CX)
You’ve designated your measurements that will be reported back to management and the Board, you’ve set-up your dashboard, and you’ve created mechanisms to track and record your KPIs. All set, right? You’re seeing great impressions, social media followers are on the rise, email CTR is high, form-fills are providing what appear to be qualified leads, inbound calls are flowing nicely into the call center, and transactions are up. However, you later find out that your customer experience (CX)…