How To Calculate Lifetime Value - The Infographic
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
Setting Successful Website Goals & Objectives - Blitz Bits
Setting successful website goals and objectives should be your starting point for a new site design. Specific objectives need to be listed to achieve goals.
4 Key Ecommerce Metrics that Determine Success | Practical Ecommerce
There are four key ecommerce metrics that determine success. They are: Understanding lifetime value of a customer; Monitoring customer satisfaction; Measuring your sales funnel; Determining marketing ROI. The most successful ecommerce brands incorporate these elements whether they r...
29 Ecommerce Metrics & KPIs to Track Growth [AOV, CPC, & More]
Are you tracking the right ecommerce metrics to scale your business? Hopefully. We outline 29 key metrics and help you grow your business.
Dissecting Cost of Customer Acquisition - Google AdWords Management Software - WordWatch
Revenue alone is not a good indicator of a successful e-commerce business. Bessemer Venture Partners came out with this paper on the ten laws of e-commerce.