Why marketing automation is the next phase of CRM - Marketing Tech News
CRM software has been around for 20 years. It has been used to manage customer records and details of communication. Managing prospects has been a key part of the software, and the CRM has been the biggest assistance to the sales cycle. CRM systems like Microsoft’s CRM help companies determine which customers are prospect, and which need more persuading.
4 Critical Phases of Email Marketing Automation
A properly implemented email marketing campaign works much like a well-oiled machine. It's effective, only requires a moderate amount of maintenance and
Benefits, Challenges and the Future of Marketing Automation [Infographic]
When it comes to improving web experiences with the help of marketing automation -- our editorial theme for February -- are you really getting the most out of your tools/processes? Does your company h
Leveraging content to drive awareness, permission and sale | Smart Insights
Leveraging content to drive awareness, permission and sale An infographic showing how to use content marketing to grow your business What do you do at a time when paid-for media is neither reliable nor scalable,.