The Complete Guide to Automated Lead Scoring & Grading | Salesforce Pardot
Lead scoring & grading helps manage the volumes of leads possible through automation. Download Pardot's guide & streamline your lead nurturing process.
Predictive lead scoring is gaining ground with smaller companies (report)
The drive to qualify incoming leads so that marketing teams are seen to be producing high-quality prospects, and in order that salespeople have the best chance of closing those opportunities, is pushing smaller companies to invest in the latest lead scoring technology.
A Guide to Scoring and Grading Your Leads [INFOGRAPHIC] | Salesforce Pardot
Over the past few years, a lot has changed for marketers. We are dealing with more educated consumers, the number of available channels has exploded, and customer relationships are more important than ever. However, no matter how much changes, two things will always remain the same for marketing departments: they are chronically understaffed and overworked....
Using Lead Scoring to Increase Sales
Data driven digital marketing enhanced by a well-managed lead scoring effort takes the argument out of the equation and puts both teams on the same si
How To Build A Lead Scoring Program [Infographic]
According to Lattice Engines, over 44 percent of marketers are using lead scoring. Chances are, you’ve heard about lead scoring.…
An Examination of Lead Scoring | Right On Interactive
Interested in learning more about lead scoring? There's no better place to start than by studying our infographic!