Growth hacker marketing is best described as “someone who is more concerned with achieving an objective than following a prescribed process.”
Good #growthhack article from @Andrew Chen on #retention being the key to #virality for #entrepreneurs & #startups
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, …
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The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits Author of The Lean Entrepreneur
"Biggest misconception about growth hacking is thinking you can actually "hack" it. You still have to build something people want." #quotes
Growth hackers are more concerned with “what needs to get done” (methods used to achieve viral growth and sustainability of a business and/or product) and avoid being locked-in on the “how” it should get done.