mission statement | Marketoonist | Tom Fishburne
There's an interesting disagreement between Jim Stengel and Simon Clift, former CMOs of P&G and Unilever: "Who is Right: P&G or Unilever?". Jim is in the process of writing a bo
mission statement | Marketoonist | Tom Fishburne
There's an interesting disagreement between Jim Stengel and Simon Clift, former CMOs of P&G and Unilever: "Who is Right: P&G or Unilever?". Jim is in the process of writing a bo
"Death by PowerPoint" cartoon | Marketoonist | Tom Fishburne
PowerPoint presentations may not have actually killed anyone, but they've sure killed many an idea. Our ideas are only as good as how we communicate them. Yet it is common to neuter ideas with mind
"Death by PowerPoint" cartoon | Marketoonist | Tom Fishburne
PowerPoint presentations may not have actually killed anyone, but they've sure killed many an idea. Our ideas are only as good as how we communicate them. Yet it is common to neuter ideas with mind
"Evolution of Creativity" cartoon | Marketoonist | Tom Fishburne
"All children are artists," Pablo Picasso famously said. "The problem is how to remain an artist once he grows up." As adults, I think we often forget how creative we are, and were.
the 8 types of managers | Marketoonist | Tom Fishburne
I recently heard someone referred to as a "seagull manager", a term Ken Blanchard coined in 1985: "seagull managers fly in, make a lot of noise, dump on everyone, then fly out." Th
crisis management | Marketoonist | Tom Fishburne
Crisis management may not be one of the 4 Ps, but it is every much a part of marketing. How a company deals with a crisis is a far greater litmus test for the brand than how it executes an advertising