Fun Stuff

Collection by Topstorey Communications

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Topstorey Communications
Mission statement - Tom Fishburne

mission statement | Marketoonist | Tom Fishburne

There's an interesting disagreement between Jim Stengel and Simon Clift, former CMOs of P&G and Unilever: "Who is Right: P&G or Unilever?". Jim is in the process of writing a bo

Mission statement - Tom Fishburne

mission statement | Marketoonist | Tom Fishburne

There's an interesting disagreement between Jim Stengel and Simon Clift, former CMOs of P&G and Unilever: "Who is Right: P&G or Unilever?". Jim is in the process of writing a bo

Death by powerpoint - Tom Fishburne

"Death by PowerPoint" cartoon | Marketoonist | Tom Fishburne

PowerPoint presentations may not have actually killed anyone, but they've sure killed many an idea. Our ideas are only as good as how we communicate them. Yet it is common to neuter ideas with mind

Death by powerpoint - Tom Fishburne

"Death by PowerPoint" cartoon | Marketoonist | Tom Fishburne

PowerPoint presentations may not have actually killed anyone, but they've sure killed many an idea. Our ideas are only as good as how we communicate them. Yet it is common to neuter ideas with mind

friends, fans, and followers - Tom Fishburne

friends, fans, and followers | Marketoonist | Tom Fishburne

In the social media bandwagon, brands place a lot of emphasis on the absolute number of friends, fans, and followers. They treat that number as a proxy for how well the brand is reaching its audience.

Evolution of creativity - Tom Fishburne

"Evolution of Creativity" cartoon | Marketoonist | Tom Fishburne

"All children are artists," Pablo Picasso famously said. "The problem is how to remain an artist once he grows up." As adults, I think we often forget how creative we are, and were.

The 8 types of managers - Tom Fishburne

the 8 types of managers | Marketoonist | Tom Fishburne

I recently heard someone referred to as a "seagull manager", a term Ken Blanchard coined in 1985: "seagull managers fly in, make a lot of noise, dump on everyone, then fly out." Th

Improving service - Tom Fishburne

improving service | Marketoonist | Tom Fishburne

We often treat service as a cost center and promotions as a profit center. Yet amazing service can spread faster than any advertising and there can be a hidden cost from too many promotions. Years ago

Crisis management - Tom Fishburne

crisis management | Marketoonist | Tom Fishburne

Crisis management may not be one of the 4 Ps, but it is every much a part of marketing. How a company deals with a crisis is a far greater litmus test for the brand than how it executes an advertising

iProcrastinate - Tom Fishburne

iProcrastinate | Marketoonist | Tom Fishburne

Last week, I happened across Tim Ferriss handing out copies of 4-Four Hour Workweek at SXSW. I first read the book two years ago after hearing Tim speak at the Do Lectures in Wales. We were the only

For immediate release - Tom Fishburne

for immediate release | Marketoonist | Tom Fishburne

PR is called earned media for a reason. You have to earn it. If you earn it, PR can be far more valuable than paid media. But earned media follows different rules than paid media, and certainly

Shiny new thing - Tom Fishburne

shiny new thing | Marketoonist | Tom Fishburne

ADHD isn't just for teenagers. It afflicts businesses and teams too. I once heard a venture capitalist offer to prescribe Ritalin to one of his portfolio companies. It's easy to get distract

Devil’s advocate - Tom Fishburne

devil's advocate | Marketoonist | Tom Fishburne

I've been hooked this week by Seth Godin's latest book, Linchpin. Seth briefly profiles the Devil's Advocate, which he describes as a "card-carrying member of the Resistance"

Blamestorming - Tom Fishburne

blamestorming | Marketoonist | Tom Fishburne

Many organizations are better at blamestorming than brainstorming. It is far easier to critique than to create. No one wants to end up on the wall of failure. Blamestorming not only hampers big ideas.