One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
iZettle: Europe's Square Expands Across Nordics, Eyes UK
iZettle, the Swedish mobile payments startup that offers a similar service to Jack Dorsey's popular Square in the US, has today expanded across more of northern Europe, while a launch in the UK is on the cards next.
Bank Technology News ran an article titled P-to-P Gains Steam with Pulse's Support, but Consumer Demand Appears Lacking which included the following: "P-to-P right now still lacks an audience," said [analyst with a very reputable analyst firm]. But banks are nevertheless committed to the format, expecting that P-to-P will eventually balloon in popularity. My take:…
Consumers are moving beyond using the mobile channel solely for informational purposes, such as checking balances or locating an ATM, to using it for transactions such as bill payments and money transfers.