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Want to make an epic first impression with your cover photo? Try using these 17 wicked ways to use your Facebook cover photo to its full advantage.

Breaking News in Advertising, Media and Technology

Facebook is introducing the ability to edit status updates in a transparent fashion.

This week saw the release of a controversial report from Forrester, claiming that ‘Facebook is failing marketers’. In an open letter to Facebook CEO Mark Zuckerberg, analyst Nate Elliot asked why Facebook ads were delivering so little return for many advertisers. Could it be because most advertisers on Facebook don’t know what they’re doing? Before I get into this, I want to point out that I’ve seen plenty of excellent marketing and effective advertising on Facebook.

As promised, Facebook is adding new content from apps like Instagram and Pinterest to its Facebook Home lock screen.

As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into …

Girls like "shopping," boys like "Xbox." Shocker.

Facebook tweaked its privacy settings Thursday and will no longer allow users to completely hide from others searching for them on the site.

Nearly three-quarters of American adults use social media, so quitting Facebook -- committing “virtual identity suicide” -- isn’t easy. So why are more people considering it? Researchers surveyed 310 people who opted out of Facebook by participating in the (online!) QuitFacebookDay.

Facebook provides an unparalleled amount of real-time, accurate user data. With Facebook, marketers can be flies on the wall, quietly and unobtrusively gaining insight into their consumers by observing the details they share about their lives. It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for marketers to take advantage of. Consumers provide large amounts of data through their Facebook activities, enabling marketers to…

The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google

Have you seen Facebook's latest test? Here's how it could affect your brand page if it's actually rolled out to all users.

Last month ShopIgniter released their "Social Benchmark Report" that covered overall Facebook revenue & forecasting to in-depth post performance

A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into

Page managers are jumping for joy now that Facebook no longer requires contests to be run via third-party apps. Businesses can now easily run contests on their page timelines and manage the results themselves. Many are doing just that. Contests using likes, comments and shares as entry requirements, for example, are up and running on thousands of pages -- and generating

Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement,