The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Without goals you can't possibly write a marketing plan or measure your success for the year.
The 3 Goals to Set for Content-Marketing Success
For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
Social Media ROI: Measurement And Infographics
Learn how to report and demonstrate social media ROI by understanding measurement difficulties, along with examples and social media ROI infographics.
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Want Customers to Market Your Brand? Make Them Look Awesome.
Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
5 Tips for Managing Social Media in a Big Company : Social Media Examiner
Are you managing social media for a large company? This article shares four tips for managing company-wide social media in a complex organization.
8 Essential Elements of a Social Media Marketing Strategy : Social Media Examiner
Do you need help getting started with your social media marketing strategy? Here's what you need to get started.
How Brands Can Reach New, Younger Audiences With Social Media Branding
Wondering how your brand can reach new, younger audiences with social media branding? MarketingProfs explains how informative marketing can meet this challenge.
Intuit®: Official Blog
You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can you possibly manage to do both? By using an inexpensive tracking tool like Mention, Quintly, or Perch. These web-based and mobile apps capture mentions of …
How and When to Start Marketing Your Product: Four Steps to Follow
Need to know how to market a new product effectively to prevent marketing mishaps down the road? MarketingProfs lays out 4 crucial tips for success.
How to Build a Brand with Google Trends - How To Build a Brand
IMPROVE your Branding Strategy using Google Trends - find out HOW TO get MORE customers by knowing what they want NOW and seasonally! This is a FREE Guide
Content Marketing Guide for 2014
Get ahead of the pack by forecasting what you need to do in 2014. Smart marketing and insightful decisions can really help improve your current web traffic and convert your viewers to paying buyers. What do you need to plan for within 2014? What are the marketing trends that you need to consider? Do you need a guide on what’s hot and what’s not within the next 12 months? We have compiled our expert advise on how you can create compelling marketing strategies to inspire your followers to…
Marketing and PR Tricks for Boring Businesses
Boring doesn't mean you can't be profitable and it definitely doesn't mean you can't use innovative marketing techniques to get quality attention. Let's ...
Social Media Strategy: A Critique For Successful Campaigns
The first episode in the social media strategy series! The introduction to social strategy explains why it is critical to any social marketing campaign.