Gifs Are Worth 2000 Words
How Top Companies Use GIFs on Twitter: Gifs are relatable. They are dynamic. They can express so much more than a picture, as the movement through the gif can lead up to a crescendo of meaning. Companies use Gifs to appear more current, relate to their customers, and cleverly connect.
Twitter has announced a change in business profile looks for companies and brands from February 1 this year. New profiles will be given the option of setting a large banner / logo at the top of the profile, which will be located at the top of the page. This should make it easier for customers to remember the page, as well as see some more aesthetically pleasing material upon visiting the page. Additional features are included.
Charmin uses their adorable little cartoon bears to warm the hearts of America. In this particular tweet, they incorporate the hashtag of "#nationalunderwearday", thus, they will then pop up on that hashtag's page, and get more media coverage.
Twitter is about building relationships. If you can build a relationship with your customers, they are more likely to maintain their buying patterns then a company that the user feels they have no connection with. Twitters formation makes it more possible for companies to start conversations on a personal level.
Jet Blue has 2M followers, and uses its account to keep in touch with customers and update them on their flights. Looking through responses, there is a lot of activity about cancellations, new seats, and general questions/answers. I love that they use gifs to connect, and comical ones at that!
Whole foods uses their account to promote good deeds, new promotions, and new products. They did a great job of adding variety to a single tweet and getting their customers ready for fall!
Honda is hysterical here. They are not only associating themselves with a very known brand, but also mentioning a very relatable circumstance, which allows people to laugh at something that happens to everyone!
Quiero Taco Bell
Fast Food! Comedy! Apparel! Taco Bell does it all. And now you can read about it on Twitter, just like I did, because who the heck figured that they have a fashion line? Not I. Well done, Taco Bell employees , you never cease to amaze me.
First of all, this image itself is amazing. Really catches everyone's eye, and question what the heck is going on there. But that is a wonderful thing, as it peaks interest and makes the onlooker curious. Old Spice was able to embed their ad on their Twitter page, to use their promotional advertising to its fullest extent, on a frequently visited platform.
KFC utilizes memes and popular media to encourage people to check out their promotions. They do a fantastic job of staying current with their content, adding humor and unique media sharing to emphasize their brand. They have a whopping 1.4m followers... Geez
Wendy's has taken over the Twitter game. They have taken the initiative to relate to their customers on THEIR level, bringing comedy and quick comebacks to the table. Their boldness has been appreciated by many, and now the name Wendy's is synonymous with savage.