"Cross-functional Collaboration" cartoon | Marketoonist | Tom Fishburne
This cartoon came out of a conversation with a marketer recently about the silos in her company. Her company was trying to encourage more collaboration across teams and divisions. They wrote values
"Corporate Apologies" cartoon | Marketoonist | Tom Fishburne
Most corporate apologies sound the same. They're driven more by risk management than by empathy. That's why genuine corporate apologies are so surprising, and powerful. Apple CEO Tim Cook's apology
"our social plan" cartoon | Marketoonist | Tom Fishburne
Brands are historically hardwired to communicate in one direction. Ever since P&G invented brand management in the 1930′s, brands have been designed to hammer home their single-minded propositions as
"Personalization" cartoon | Marketoonist | Tom Fishburne
Marketing is getting increasingly personalized. Mobile technology is particular is making it easier than ever for marketers to personalize their message to consumers. But "personalization" doesn't
"Marketing Funnel" cartoon | Marketoonist | Tom Fishburne
Many marketers have funnel-vision. We learn to see our customers in a linear path. Our job is to systematically move customers from step to step. The rise of data-driven marketing has made it easier
"Shiny Object Syndrome" | Marketoonist | Tom Fishburne
Marketers love chasing the shiny new thing. It seems like every week, we learn about a new technology, social network, or media platform that promises to be the next big idea in marketing.
"Stage Gate Innovation" cartoon | Marketoonist | Tom Fishburne
Innovation is not for the faint of heart. At times, managing innovation can feel like the myth of Sisyphus, repeatedly pushing a boulder up hill. Particularly when navigating the stage gate process.
"5 Stages of Data-Driven Marketing" cartoon | Marketoonist | Tom Fishburne
The road of data-driven marketing is bumpy. For all the promise, there's also a lot of resistance. Many marketers are being dragged kicking and screaming into a world very different than where they