Has Technology Changed the Art of Storytelling?
The way we put stories out into the world is different today than it was 50 years ago. (Twitter, anyone?) But has it changed the actual art of storytelling? SA'er Kristy will let you know what she thinks.
Common Marketing Persona Mistakes
There are a few common pitfalls that marketers run into when developing buyer personas. Jill Johnson, SA director of data and analytics, is here to help. Check it out! #data #personas #marketing #digitalmarketing #agency
Digital Campaign Strategy
Find out what the secret to a great digital campaign is, from an expert in the field. Nick Gaudio, from agency partner Goodway Group, has some answers for you. #digitalmarketing #digitalcampaigns #marketing
Upcoming changes to Google Ads
Shopping and video and targeting. Oh my! There are plenty of changes in store for Google Ads this year. Check out the most impactful differences that lie ahead from Armando Wagui-SEM Analyst, proud SA'er and manager for his dog's Instagram.
Transformational Corporate Social Responsibility
We're not just focused on being great marketers. We're also trying to be good humans and make a difference with great marketing. See how we've been working on that with Count the Kicks for the last few years. #EmployeeEngagement #CorporateSocialResponsibilty #CRS
Why the Best Companies Practice Self-Reflection
Self-reflection isn't just for individuals. See what companies need to do the same from SA HR Guru, Jill LaBarre. #CrucialConversations #HR #DigitalMarketing #AgencyLife #EmployeeEngagement
Smart Home Market Forecast 2019
Learn where smart devices are going this year from Jill Johnson, head of SA data and analytics. Smart home devices stand as the entry point for a whole new market that is not only growing, but creating new opportunities for marketers that demand new strategies. #SmartHome #SmartDevices #Marketing #MarketingForecast #DigitalMarketing #ProgrammaticMarketing
Facebook’s New Third-Party Policies: How Your Company Can Adapt
In a changing digital landscape, it can be difficult to navigate privacy policies and still be effective marketers. That's why SA has some advice when it comes to adapting to new restrictions for third-party data on Facebook. #DigitalMarketing #SocialMediaMarketing #SocialMedia #OnlinePrivacy #DigitalPrivacy
2019 Trends for Channel Marketing Success
At SA, we're experts in field marketing (and quite a few other things, if we do say so ourselves). Check out a word from Mike Schreurs--SA's Chairman and Chief Strategist--on what will make channel marketers successful this year. #channelmarketing #digitalmarketing #marketing #sales
Behind the Process of Web Design
What goes into a beautiful, functional website? More than you think. Check out this blog from Jami, SA'er and digital designer, to learn more.