Team & Culture
The lists in Twitter help in guiding messages and conversations on the micro-messaging service and organize the way people follow tweets or conversations. You are allowed to create up to 1,000 Twitter lists; each list supports up to 5,000 @user names on it.
By blogging on Medium, you can contribute to conversations that are already happening, and find ways to connect with individuals who are genuinely interested in your content. So, content marketers should include Medium in their marketing strategy because it allows the best and most valuable content to stand out among the competition. It’s also an amazing place to get insights from other content marketers 🤘
Marketers know that segmenting email marketing lists can improve open and clickthrough rates. Personalization and segmentation are impacting campaigns from increasing conversion rates to connecting with customers 🚀 - #EmailMarketing
Key performance indicator (KPI) is a measurable value that is calculated by every marketing team to check the alignment of their growth with the goals to achieve. High-level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes within the departments such as sales, marketing, HR, support and others 🎯
Native ads are visually more engaging than traditional banner ads. Majority of respondents said that they would prefer to share native ads with their family and friends instead of display ads. Thus, businesses need to focus more on marketing through native ads. | Advertising | SocialMediaAds
Advertising and marketing a product is critical to its success. If you quit advertising your product, you may spend less, but you'll certainly receive less as well 💯
JOMO (Joy Of Missing Out) is the opposite of FOMO (Fear Of Missing Out). It is a feeling of pleasure you get from spending time doing what you want and not worrying about what other people are doing or saying. It can be achieved in many different ways depending on personalities and the lives we lead, but it typically consists of shunning parties, bars, restaurants in favour of things like a good book, a walk, bathing the kids, or lounging on the sofa with a movie and bowl of popcorn 😍
Podcasting is really awesome and enjoyable. These podcasts often take a deep dive into a number of topics, out of which top three genres that people like the most are comedy, education and news. What are your favorite genres of podcasts?
Optimization of blog titles is really important for getting your blog up. Not only because your titles can impact your search result rankings, but they can also affect user experience. Even before a reader clicks on a link, the blog post’s title is what catches their attention. - SEO
Instagram TV (IGTV) allows users to post vertical videos of up to 10 minutes. This makes it even easier to get closer to your audience and be discovered by new people. It is focused on the creators you love the most and already follow on Instagram. Anyone can be a creator on #IGTV and upload videos in the app or on the web!
Twitter is a place where people share their thoughts and communicate with each other. Twitter’s 500 million users are sharing, joking, complaining, and talking about every thought, brand, and topic that exists. And whether or not your brand has a presence on Twitter, users are likely discussing it anyway. Thus, Twitter can be leveraged to engage with interested parties to help you find prospects, market, promote, brand, watch competitors' moves, and generally, help you meet your business…
Emotional marketing is so powerful that it connects with your audience and encourage them to act. The power of emotions develop stronger connections with audience easily in form of visualization. Try to embed the right emotional triggers in every aspect of customer experience that would affect the viewers to take a decision.
A hashtag is a word or phrase that has the hash symbol (#) in front of it, to show that it is the topic of a message on social media. It may contain letters, digits, and underscores. Searching for that hashtag will yield each message that has been tagged with it and it is the best way to search for anything particular on social media from such a large pool of content. It can be used on any of the social media platforms available but it is most popular on Twitter and Instagram.
Prioritizing long-form content may seem like time-consuming, but its benefits are leading companies to explore this strategy. Long-form content allows brands to tell a story and boost engagement at the same time. - Blogging | Content Marketing
How to make the best use of social media budget
Unlock the best returns for your social media marketing budget by targeting the right set of parameters and make your dollars count.