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Search accounts for half of digital ad spend in first half of finds IAB UK - SPYDER, web marketing agency Search Advertising, Internet Advertising, One Half, 15 Years, About Uk, Accounting, Ads, Digital, Blog

Search accounts for half of digital ad spend in first half of 2018, finds IAB UK

credit: Mark Jones Search accounted for half of all digital ad spend in the UK in the first half of 2018, according to the latest Digital Adspend report published by the IAB UK (Internet Advertising Bureau) and PwC. In total, digital advertising saw a 15% year-on-year increase amounting to £6.36bn. Enjoying the same rate of growth, spend on search advertising amounted to more than half of that (52%), amounting to £3.3bn. Non-video display spend was next highest at £1.33bn, a rise of 9% on…

credit: Amy Gehensues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Augmented Reality Camera, Giving, Larger, Amy, Join, How To Apply, Platform, Marketing, Facebook

Facebook is giving more Instagram developers access to AR camera features

credit: Amy Gehensues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Why marketers and influencers should care Spark AR allows developers for brands, marketers and influencers on its platform…

The Top Four Digital Marketing Strategies Of 2018 Digital Marketing Strategy, Content Marketing, Human Behavior, The Past, Felt, Social Media, Ads, Business, Blog

The Top Four Digital Marketing Strategies Of 2018

credit: Scott Darrohn Marketing is evolving at an exponential rate. In fact, one survey found that 76% of respondents felt 'that marketing had changed more in the past two years than in the previous 50.' Consider these digital marketing stats: By next year, mobile will account for 72% of digital ad spend. Over the last year, 60% of people started using voice search. Social media is the most popular content marketing tactic for 90% of business-to-consumer (B2C) businesses, and 94% of…

Forget AR: Visual search will be the hottest e-commerce tech among millennials - SPYDER, web marketing agency Birthday Week, 20th Birthday, How To Take Photos, Ecommerce, Snapchat, Goal, Lens, Product Launch, Amazon

Forget AR: Visual search will be the hottest e-commerce tech among millennials

credit: Mark Jones It’s been a big week for visual search. In a partnership with Amazon, Snapchat announced it was testing a new tool allowing users to take a photo of a product or barcode and, if recognised, launch an Amazon product page to learn more and (hopefully) make a purchase. On 20th birthday week, meanwhile, Google announced the integration of its AI-driven Lens into searches, the goal of which is to help users find information visually and improve specific image-oriented searches…

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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

credit: Amy Gesenhues While Facebook's Sheryl Sandberg and Twitter's Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to face questions over their companies’ failure to keep bad actors off of their platforms, allegations of bias against conservative content, and what they’re in fact doing to address lawmakers’ concerns…

Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd? Colin Kaepernick, Under Armour, New Face, Business News, Just Do It, Stupid, Believe, Ads

Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

credit: Greg Sterling The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox? Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the…

Social media is an invaluable tool in today's internet marketing. Social media is responsible for a huge amount of internet marketing sales. Knowing how to use social media for internet marketing is a must. Marketing Digital, Marketing Online, Mobile Marketing, Content Marketing, Internet Marketing, Marketing Videos, Marketing Training, Facebook Marketing, Event Marketing

Report: Customers are more loyal to companies that are transparent on social media

Consumers expect more transparency from businesses than they do from politicians, friends, or even themselves credit: Robin Kurzer The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86 percent) think it’s more important than ever before for businesses to be transparent. These consumers define transparency as being open (59 percent), clear (53 percent) and honest (49 percent). The report…

Less than half of businesses in the US claim to use SEO Email Marketing, Content Marketing, Social Media Marketing, Digital Marketing, Display Ads, Seo Strategy, Search Engine Optimization, Investing, Channel

Less than half of businesses in the US claim to use SEO

credit: Mark Jones Search engine optimisation (SEO) is falling out of favour with marketers, a new study by Clutch suggests, with less than half of businesses claiming to invest in the channel. A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite 83% of respondents claiming to be satisfied that their digital marketing efforts were paying off in achieving their goals. Comparatively, the three most popular channels were…

credit: Ginny Marvin You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two descriptions with up to 90 characters each. In the meantime, the company is extending the added real estate benefits of these longer units to existing text ads. Hotel Ads, Nyc Hotels, Search Ads, Benefit, Budgeting, Spanish, September, German, Real Estate

Google extends added character benefits of Responsive Search Ads to text ads

credit: Ginny Marvin You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two descriptions with up to 90 characters each. In the meantime, the company is extending the added real estate benefits of these longer units to existing text ads. Starting at the…

App marketers will also soon have the option of using minimum ROAS bidding. Content Marketing, Online Marketing, Social Media Marketing, Digital Marketing, Marketing News, Mobile Marketing, Facebook Store, Facebook News, Cat Anatomy

Facebook launches playable ads, tests retention optimization for app advertising

credit: Ginny Marvin App marketers will also soon have the option of using minimum ROAS bidding. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features specifically for app marketers. The announcements Friday prioritize long-term value over sheer download volume, putting it on a…

What does voice innovation mean for search marketing? Laziness, Households, Some People, The Voice, Innovation, Gadgets, Weather, Lights, Play

What does voice innovation mean for search marketing?

credit: Andy McCaul The upsurge in the use of voice-controlled devices has rocked the way we, as people, behave. So many households now rely on gadgets like Alexa to play music, check the weather and turn out the lights. They’ve introduced a newfound level of convenience – and some would argue laziness – to consumers’ lives. These same innovations have changed how some people buy – albeit usually simple commodities – online, and they’re even being used to settle family debates too, when you…

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts Make Money Online, How To Make Money, Campaign Manager, Gary Vaynerchuk, Accounting, Connection, Marketing, Tips, Thursday

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

Credit: Amy Gesenhues The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced Thursday, is designed to offer a more intuitive experience for marketers running multiple campaigns on the platform, with one-click breakdowns of campaign data and personalization options…

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GOOGLE HIT WITH RECORD-BREAKING $5 BILLION FINE OVER ANDROID WEB BROWSING AND TOLD TO CHANGE HOW PHONES WORK

Google has been hit with a record-breaking €4.34bn (£3.87bn) fine from the European Union for anticompetitive ”illegal practices” relating to its Android operating system. The European Commission says the company has used the software to unfairly expand its search engine dominance and “denied European consumers the benefits of effective competition”. The $5bn charge, which Google will appeal, amounts to the biggest fine ever imposed by a regulator against a single firm. At a press conference…

E-commerce development solutions have given the people a larger market to cater to. With numerous technologies, it is essential to find the right e-commerce web development company. E Commerce, Home Based Business, Online Business, Business Tips, Business Men, Finance Business, Business Sales, Successful Business, Business Motivation

Why Digital Marketers Should Be More Like Personal Shoppers

credit: Karl Wirth As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, but the personalized experience kept me coming back after that first meeting. I'd been shopping at the same department store for 10 years. I might as well have been a brand-new customer each time I walked in the door. The associates were nice enough, but they knew nothing about me or what I was looking for. I ended up buying less than I…

Credit: Brian Handly Pew Research reports that Facebook is far from the dominant social platform for teens. However, Facebook-owned Instagram holds the number 2 spot after YouTube. Now reportedly valued at over $100 billion, Instagram will drive growth for Facebook through new users as well as new advertising revenue. But how? During its most recent earnings call, Facebook remarked it still had an untapped business opportunity with Instagram. Research Report, Instagram And Snapchat, Competitor Analysis, For Facebook, Number 2, Business Opportunities, Social Platform, Opportunity, Advertising

Where will Facebook’s growth come from? Instagram

Credit: Brian Handly Pew Research reports that Facebook is far from the dominant social platform for teens. However, Facebook-owned Instagram holds the number 2 spot after YouTube. Now reportedly valued at over $100 billion, Instagram will drive growth for Facebook through new users as well as new advertising revenue. But how? During its most recent earnings call, Facebook remarked it still had an untapped business opportunity with Instagram. The photo-sharing social app has 25 million…

credit: Mark Jones With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck. Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items “in just one click” from certain ads, including fashion accessories and cosmetics, as well as trying out AR-based games and apps. Sunglasses Shop, Augmented Reality, Try On, Social Networks, Novels, Fashion Accessories, Bring It On, Product Launch, Apps

Facebook is bringing augmented reality ads to the news feed

credit: Mark Jones With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck. Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to virtually try on items “in just one click” from certain ads, including fashion accessories and cosmetics, as well as trying out AR-based games and apps. The social network says the new…

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