Why isn't your site #1 on Google? 2 reasons - Ragan Communications
If your site isn’t relevant to your customer’s search terms, or popular, you can kiss that No. 1 rank goodbye. Clients ask me, “When I Googled _______ our site was way back on page four.” Or, “How come our site isn’t No. 1 on Google?” As the awareness and importance of No. 1 rankings grow, […]
7 Google Analytics metrics you should monitor - PR Daily
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing. I don’t have to tell you just how central a role Google Analytics should play in your day-to-day activities, but if you’re just starting out, all those metrics can be overwhelming. So let’s dissect […]
Personal Branding on LinkedIn: 10 Mistakes to Avoid
LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global social media network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users.