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Content Strategy

Collection by Systems and Marketing Solutions

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Marketing strategy is incomplete if it doesn’t address the digital channels. This only goes on to show the importance of channels like social media, content, SEO, video, and more

Systems and Marketing Solutions
Did you catch the notice in your Google Ads account like the one to the left? Well, our friends over at Search Engine Land sure did and posted an article about vanishing Search Query Data. This created lively discussion in our Virtual Office. There is little doubt that Google is going to make this… Struggle Is Real, Google Ads, Beauty Skin, Im Not Perfect, Health, Hot Mess, Search Engine, Blessed, Inspirational Quotes

Google Ads

Did you catch the notice in your Google Ads account like the one to the left? Well, our friends over at Search Engine Land sure did and posted an article about vanishing Search Query Data. This created lively discussion in our Virtual Office. There is little doubt that Google is going to make this…

Search is the foundation of Google Ads and we have written hundreds of articles on this since July 12, 2007, when we published our first blog article. There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top… Top Searches, Search Ads, Grain Of Sand, Google Ads, Growing Your Business, Grains, Foundation, Campaign, Advertising

PPC Advertising

Search is the foundation of Google Ads and we have written hundreds of articles on this since July 12, 2007, when we published our first blog article. There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top…

The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These are ads that your prospective customers see as they browse the internet instead of the ones they asked for in search. This changes the user intent factor but both methods are successful for different reasons. With careful planning, display ads… Display Ads, Tool Belt, Google Ads, Marketing Tools, Internet, Content, Learning, Search, Studying

Google Display Ads

The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These are ads that your prospective customers see as they browse the internet instead of the ones they asked for in search. This changes the user intent factor but both methods are successful for different reasons. With careful planning, display ads…

What if I told you that there is a strategy to scale your business beyond your most aggressive business sales plan? Would you want me to keep talking? If yes, then join us for a discovery of the Google Display Network. In this first article we will explore the how-to manage the Display Network and… Keep Talking, Display Ads, Business Sales, Google Ads, I Want You, Discovery, Scale, Told You So, Join

Google Display Ads

What if I told you that there is a strategy to scale your business beyond your most aggressive business sales plan? Would you want me to keep talking? If yes, then join us for a discovery of the Google Display Network. In this first article we will explore the how-to manage the Display Network and…

Google loves automation and they have been trying to automate every facet of Google Ads since October 23, 2000, the first day of AdWords operations.They would love to have all four million advertisers just set it and forget it. Do not fall for this myth, Google Ads is and remains self-service advertising. Failing to maintain… Self Service, October 23, Google Ads, Forget, Advertising, Management, Content, This Or That Questions, Google Search

Google Search Ads Management

Google loves automation and they have been trying to automate every facet of Google Ads since October 23, 2000, the first day of AdWords operations.They would love to have all four million advertisers just set it and forget it. Do not fall for this myth, Google Ads is and remains self-service advertising. Failing to maintain…

If you want to be first on Google organic results you have to EARN it. There are some that will tell you that Organic AKA Search Engine Optimization (SEO) is fast, free, and easy,all you have to do is pay them to learn the secret. Unfortunately, Search Engine Optimization is none of those things and… Google Ads, Search Engine Optimization, Seo, Told You So, Thing 1, Organic, Content, Easy

How to be 1st on Google

If you want to be first on Google organic results you have to EARN it. There are some that will tell you that Organic AKA Search Engine Optimization (SEO) is fast, free, and easy,all you have to do is pay them to learn the secret. Unfortunately, Search Engine Optimization is none of those things and…

In Pay Per Click advertising (PPC) systems like Google Ads there is a trade-off between your ego and wallet, and it amazes me how often the ego wins. Most people are naturally competitive, and Google Ads plays this like a fine instrument. Pay Per Click Advertising, On Page Seo, Google Ads, Free Website, Pick One, Plays, Social Media, Content, Marketing

Google Ads Bidding Strategy

In Pay Per Click advertising (PPC) systems like Google Ads there is a trade-off between your ego and wallet, and it amazes me how often the ego wins. Most people are naturally competitive, and Google Ads plays this like a fine instrument.

Data is the center of our universe and we are always seeking actionable business intelligence from it. Data does not always reveal its mysteries and secrets easily, often concealing its intel, using its own  sleight of hand. Nobody in business designs data to conceal business intelligence but it happens. Let’s look at a story that… Sleight Of Hand, Business Intelligence, Google Ads, Marketing Data, Business Design, Universe, Social Media, Content, Words

Marketing Data

Data is the center of our universe and we are always seeking actionable business intelligence from it. Data does not always reveal its mysteries and secrets easily, often concealing its intel, using its own sleight of hand. Nobody in business designs data to conceal business intelligence but it happens. Let’s look at a story that…

Have you ever had a jingle stuck in your head? Well, you are not alone because it happens to everyone. Marketing jingles have the amazing power to live in our heads for days and can come back with just a few notes of music. In Advertising, jingles have been performing their magic for decades. In… Google Ads, Comebacks, Advertising, Notes, Social Media, Magic, Content, Marketing, Shit Happens

Marketing Ideas

Have you ever had a jingle stuck in your head? Well, you are not alone because it happens to everyone. Marketing jingles have the amazing power to live in our heads for days and can come back with just a few notes of music. In Advertising, jingles have been performing their magic for decades. In…

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us… Google Analytics, Google Ads, Competitor Analysis, Advertising Campaign, Good News, Things That Bounce, Improve Yourself, Social Media, Content

Advertising Campaign

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us…

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset… Sales Techniques, Google Ads, Mindset, Challenges, Things To Come, Social Media, Change, Content, Projects

Sales Techniques

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset…

Due to the Coronavirus, some industries are seeing massive declines in business (such as cruise lines, airlines, and events) while others are seeing a boom (such as toilet paper and hand sanitizer manufacturers). If one of your channels for new business is suddenly unavailable, PPC could be the answer to supplementing that lost business. Google Ads, Suddenly, Hand Sanitizer, Toilet Paper, Cruise, Channel, Lost, Social Media, Events

Coronavirus vs Google

Due to the Coronavirus, some industries are seeing massive declines in business (such as cruise lines, airlines, and events) while others are seeing a boom (such as toilet paper and hand sanitizer manufacturers). If one of your channels for new business is suddenly unavailable, PPC could be the answer to supplementing that lost business.

Sometimes we get so close to the engagement we lose vision of the mission. This can be true in marketing too. When a business does not understand their full sales cycle, it can lead decision makers to shut down channels that contribute more than their direct numbers show. Directed Numbers, Bootcamp Games, Sales Techniques, Group Games, Navy Seals, Ranger, Things To Come, Stock Photos, Explore

The Mission is Sales - Google Ads Agency

When it comes to Google Ads, the Mission is Sales and the Goal is more sales. Taking a look at the big picture is crucial in working towards this.

The foundation of a Digital Sales Strategy is an understanding of the Ideal Customer. This short article explores the process and value of modeling your ideal customer. Modeling your ideal customer requires a degree of guesswork. However, it will help you focus on the people that truly fit your business. Sales Strategy, Google Ads, Short Article, Sales And Marketing, Modeling, Foundation, Content, Digital, Business

Ideal Customer Modeling

The foundation of a Digital Sales Strategy is an understanding of the Ideal Customer. This short article explores the process and value of modeling your ideal customer. Modeling your ideal customer requires a degree of guesswork. However, it will help you focus on the people that truly fit your business.

Since 2008, our Google Ads Experts have written an open letter to Saint Google. We find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google. Google S, Open Letter, Christmas Wishes, Elves, Saints, Letters, Ads, Content, Blog

Dear Saint Google 2019

Since 2008, our Google Ads Experts have written an open letter to Saint Google. We find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google.

  Google Ads, Social Media, Content, Marketing, Digital, Text Posts, Social Networks, Social Media Tips

Google Ads WORK

Explore the common objections to using Google Ads as a Marketing Strategy. From the Google Ads Experts at SMS 800-272-0887