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marketoons

Collection by Shita Fukushi

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Shita Fukushi
The book, "QR Codes Kill Kittens" is a useful tool to provide employees with a more formal example of marketing and social media guidance. Email Marketing, Digital Marketing, Out Of Office Message, Friday Humor, Funny Friday, Advertising Ads, Serious Business, Messages, Funny Cartoons

"When Traditional Advertising Goes Digital" cartoon | Marketoonist | Tom Fishburne

We're in the awkward adolescent stage of integrated media. There is still a great divide between traditional and digital brand communication. This becomes obvious in the disjointed way that many

Marketing humor: Maybe there's a better way to identify our target market. Inbound Marketing, Business Marketing, Content Marketing, Digital Marketing, Social Media Humor, Agile Software Development, Friday Humor, Funny Friday, Finance Books

"Target Market" cartoon | Marketoonist | Tom Fishburne

Identifying a target market for a brand is one of the trickiest but most essential aspects of marketing. Yet it can feel like a police dragnet. Too often, marketers define target markets as everyone

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Content Marketing, Internet Marketing, Online Marketing, Digital Marketing, Marketing Ideas, Tony Scott, Native Advertising, Cartoon Photo, All News

"Branded Content" cartoon | Marketoonist | Tom Fishburne

One of the takeaways from Advertising Week in New York last week is the rise of "branded content". Brands are embracing the potential of their roles as publishers and the potential of branded content

One Size Fits None, a marketing cartoon by Tom Fishburne Inbound Marketing, Digital Marketing, Working Mom Humor, Agile Software Development, Product Development, Brand Innovation, Business Cartoons, Medical Humor, Giving Up

"One Size Fits None" cartoon | Marketoonist | Tom Fishburne

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole," an HBS professor named Theodore Levitt famously told his students. Too often, marketers get wrapped up in the features

Creative marketing delivered in a conversational tone is more engaging than boring corporate dribble that’s constricted by stiff branding guidelines. Inbound Marketing, Content Marketing, Social Media Marketing, Brand Identity, Branding, Brand Promotion, Geek Humor, Brand Guidelines, Competitor Analysis

"Brand Guidelines" cartoon | Marketoonist | Tom Fishburne

ur brands are increasingly brought to life by others out of our direct control. Innocent Drinks describes its brand as composed of "thousands of nice little touches". It can be tough to synchronize

Tom Fishburne serving up Seth Godin insights on a changed marketing landscape - I'm loving it! Inbound Marketing, Content Marketing, Online Marketing, Digital Marketing, Business Help, Online Business, Communication Theory, Advertising, Ads

"Interruption Marketing" cartoon | Marketoonist | Tom Fishburne

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries. The Grand Bazaar is a dizzying experience with

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Inbound Marketing, Content Marketing, Internet Marketing, Marketing And Advertising, Online Marketing, Advertising Campaign, Logo Quiz Games, Haha Funny, Funny Memes

"Brand Loyalist" cartoon | Marketoonist | Tom Fishburne

Saatchi & Saatchi CEO Kevin Roberts described our goal as marketers is to inspire "loyalty beyond reason". What better proof point than consumers who get a brand permanently tattooed on their skin?

Partly to appeal to Millennials, many brands are reframing what they do to sound purpose-driven. Many marketers are feeling pressure to define their "brand purpose" and create campaigns with a higher cause. Business Entrepreneur, Business Marketing, Marketing And Advertising, Triple Bottom Line, Marketing Innovation, Brand Purpose, Laughter The Best Medicine, Branding, Toms

"Brand Purpose" cartoon | Marketoonist | Tom Fishburne

Partly to appeal to Millennials, many brands are reframing what they do to sound purpose-driven. Many marketers are feeling pressure to define their "brand purpose" and create campaigns with a higher

memevertising Lately, every new Internet meme seems to attract a stampede of brands eager to get in on the action. Memevertising is joining more and more marketing plans as the latest “get viral quick” scheme. Viral Marketing, Marketing Plan, Business Marketing, Content Marketing, Internet Marketing, Online Business, Digital Marketing, Social Media Humor, Social Media Training

"Memevertising" cartoon | Marketoonist | Tom Fishburne

Lately, every new Internet meme seems to attract a stampede of brands eager to get in on the action. Memevertising is joining more and more marketing plans as the latest "get viral quick" scheme.

Marketing flash mobs peaked with T-Mobile's famous "Life is for Sharing" series in but they are still going strong. My local farmer's market staged a flash mob. There's even a turnkey flash mob agency. Viral Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Brand Purpose, Internet Memes, Competitor Analysis, Lead Generation, The Funny

"Marketing Flash Mob" cartoon | Marketoonist | Tom Fishburne

Marketing flash mobs peaked with T-Mobile's famous "Life is for Sharing" series in 2009, but they are still going strong. Samsung did one earlier this year. My local farmer's market staged a flash mob

Let's get our agency to cook up a flashy ad campaign that convinces consumers we're authentic and transparent Content Marketing Strategy, Seo Marketing, Online Marketing, Social Media Marketing, Digital Marketing, Social Media Topics, Marketing Information, Business Inspiration, Seo Services

"Authenticity and Transparency" cartoon | Marketoonist | Tom Fishburne

Authenticity and transparency are two of the biggest marketing buzzwords right now (and have been gaining steam for a while). Nearly every case study and talk coming out of Cannes last week seemed to

Before you fire off a heated or controversial article, stop and think. Not every viral post is good publicity, and it’s wise to have a second pair of eyes scan your position before you accidentally brand your company with an unsavory position. Digital Marketing Strategy, Inbound Marketing, Content Marketing, Online Marketing, Social Media Marketing, Social Media Topics, Social Media Humor, New Social Network, Case Histories

"Controversy Marketing" cartoon | Marketoonist | Tom Fishburne

There's a old marketing axiom that advertising's greatest enemy isn't rejection; it's indifference. Mountain Dew and Hyundai both tested this philosophy in the last two weeks with ads they ultimately

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Inbound Marketing, Content Marketing, Digital Marketing, Future Of Marketing, Thought Bubbles, Brand Management, Moleskine, Infographics, Zero

"Mobile Is The New End Cap" cartoon | Marketoonist | Tom Fishburne

Last week I spoke at Signal P&G, an event put on by P&G and Federated Media that brought a variety of tech thinkers (from Google, Facebook, Pinterest, Twitter, etc.) to the birth place of brand

I think I've pinned this but am again just in case I haven't. My Pinterest, Pinterest Board, Ex Machina, Pinterest Marketing, Laugh Out Loud, True Stories, The Funny, Just In Case, I Laughed

4 Reasons To Add Pinterest Marketing To Your Strategy

Is it time to add a Pinterest marketing strategy for your business? Discover 4 reasons why you want to add Pinterest now.

It’s easy to get caught up in the details and focused on the wrong things. Don’t lose track of the marketing metrics that matter. Advertising Awards, Marketing And Advertising, Digital Marketing, Inbound Marketing, Content Marketing, Keyword Ranking, Some Jokes, Sales Strategy, Marketing Consultant

20 Devastating Content Marketing Mistakes [Comics]

The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9…

Word-of-mouth marketing is the most powerful tool for reaching customers. And word-of-mouth marketing has progressed aggressively thanks to social media. Guerilla Marketing, Marketing Quotes, Inbound Marketing, Business Marketing, Content Marketing, Online Marketing, Social Media Marketing, Marketing Branding, Marketing Ideas

20 Devastating Content Marketing Mistakes [Comics]

The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9…