What’s Hot In Digital Marketing Today | Spicy Broccoli Media
Today, helping the right audience to do their research about the product they want to buy is the best way to get them to trust you. And when you build trust, you sell.
Effectiveness of Content Marketing Tactics
What hasn’t changed: in-person events are rated the most effective tactic, for the sixth consecutive year. 4 digital content tactics break through 60% threshold. More details in the full report. So…
Email marketing inbox placement drops 4% - Netimperative
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research. The study, from Return Path, indicates that just 79% of marketing messages reached consumers’ inboxes in the past year, which is representative of a significant 4% decline. The rest were delivered to spam folders or weren’t ... [Read more...]