Retail Porn: We Want to Live in Chloé's New SoHo Boutique
There's something special—something truly appealing—about Chloé's new SoHo outpost at 93 Greene Street. It's Manhattan's second Chloé store, but the first to be designed under the watch of creative director Clare Waight Keller. (The Madison Avenue location will be remodeled in the fall to better reflect her tastes.) What makes this spot so intriguing? Well, unlike most boutiques—cool or not—it's the kind of place you want to live in, not just visit.
Staying on Track: My Branding Process Guide - Salted Ink Design Co.
As I navigate this lovely world of design, I have found a few things that seem to make my life easier and my clients happier. Hiring a designer and building a new brand is understandably a huge decision and a significant investment for any business owner. While us designers tend to think the design process …