Web Analytics Basics
Web analytics Basics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. It represents a systematic study of trending online and offline patterns, gather, report and break down site information. It is done to analyze and optimize websites. Customer behavior is key to optimizing a website for conversion metrics.
Bounce Rate Google Analytics
Google Analytic calculate Bounce rate as the visits with only a one-page view divided by total visits. The Google Analytics server records those visitors which viewed a single page and triggered a single request
Google Analytics Filters and Views
Filters are used by Views to segment the data into smaller groups. You can create a filter to exclusively see traffic for a specific subdomain or subdirectory. By setting up a view for each subdomain you can view your reports for each one. Segment out visitors in different ways by using filters.
Google Analytics Goals And Funnels
Google Analytics goals refer to the tracking of specific user interactions on websites that can be anything such as an ebook download or a form submission. When the user performs the defined action that you set as a goal, analytics will record that as a conversion.
Google Analytics Dashboards
In Google Analytics dashboards, you can display useful data in a meaningful way so that it can be understood quickly which can be made accessible to other team members. You can get started with either a starter dashboard or a blank canvas.
Google Tag Manager
Google Analytics – UTM parameters
UTM[Urchin Tracking Module] parameters are five forms of URL parameters used to track the success of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and, are supported out-of-the-box by Google Analytics. [Source-Wikipedia.]
Google Analytics Segments
Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. The segment can be used to segregate a subset of data to understand the important changes that exert influence on your data. eg data about a single traffic source or a country.
Google Analytics Reports
Google Analytics Standard Reports are the built-in reports on the left-hand side of the dashboard that are divided into five segments consisting of (1) Real-Time, (2) Audience, (3) Acquisition, (4)Behavior, and (5)Conversions. Google Analytics Custom Report assembles data by drawing up dimensions and metrics and then displaying the customized data in the way you want it.