10 Ways to Build Online Reputation. Building your brand’s online reputation is one of the most important things you can do in today’s Internet-focused market. Here are ten steps that you can take to build your brand’s reputation and conquer the top spot on Google. 1. Sell Less, Say More Understandably, you might be a little baffled while we’re telling you to focus less on selling to your market. But hear us out for a minute.