Facebook Analytics: What Marketers Need to Know
Learn how Facebook Analytics compares to other analytics tools, and discover new ways to analyze funnels and the lifetime value of a customer.
Advanced Facebook Page Insights: An Analysis Guide for Marketers
Advanced Facebook Page Insights: An Analysis Guide for Marketers by Jill Holtz on Social Media Examiner.
Micro Conversions: What They Are, Why They Matter & How to Track Them
Similar to the warm-up before the full sprint, a micro-conversion is a necessary step in your buyer's journey. Learn what exactly micro-conversions are, why they matter, and how to track them.
Predictive Analytics: How Marketers Can Improve Future Activities
Social Media Marketing Podcast 297. Explore how marketers can get started with predictive analytics with Chris Penn.
How to Use Social Media Insights to Improve Your Marketing
Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you'll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing. Listen to this article: #1: Track Follower Preferences on Twitter Twitter provides a free analytics dashboard with key statistics about your account. You can measure…
Social Media Marketing Report: How To Create It and Explain to Your Client - PromoRepublic
Whatever the results and number you have for your clients, you can’t not to speak about them. Reporting, as everybody knows, is hard. The most difficult aspect about it is putting it all into a pr...
How to Track Social Media Traffic Using Google Analytics
Learn how to use UTM tags to measure your social media traffic with Google Analytics to find out if your social media marketing efforts are working.
New Report Looks at Social Platform Performance Benchmarks by Industry
What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ.
5 Steps to Effectively Measure Your Social Media Marketing Strategy [Infographic]
Looking to better track your social media marketing performance in 2019? Check out this new infographic.
The Social Media Analytics Tools and Tactics Guide
Are you using the right social media analytics tools to monitor, assess and improve your social media performance? Are you tracking everything you should be tracking with social media analytics tools? Do you know what you should be measuring and which metrics will give you the social data that matters – one that will help you make impactful marketing decisions? Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this…