What is lead generation in marketing?
Lead generation is the process of contacting consumers and capturing their interest in a product or service that you offer. It is very important in increasing the sales and brand value of your business. Lead generation is also of importance for generating sales pipeline.
What is tag management system in digital marketing?
Tag management system (TMS) is a process by which marketers can easily & effectively connect to digital marketing applications like advertising, search engine marketing, web analytics, and social techniques. TMS also allows managing all these parameters by organizing the tags as per your preferences.
Why you should hire a digital marketing agency?
For running a digital marketing campaign for your business, it is important to get this work done by a professional. Hiring a digital marketing agency will ensure that each marketing parameter is set right and you've got the skills to get the desired result. Plus, it will also help you work within the budget and meet deadlines on time.
What is SEO in digital marketing?
Search engine optimization (SEO) plays an important role in attracting the target audience to your business and generate potential customers & customers. SEO also assists in making it easy to find your web-page that helps in getting more traffic to your site than usual.
What is marketing ROI?
Marketing ROI is a measure of profit or revenue that you get after running your marketing campaign. Abbreviated for return on investment, ROI also helps in defining marketing budgets, measuring campaign success, and creating out competitive analysis.
What are the KPIs in digital marketing?
Abbreviated for key performance indicators, they are quantifiable goals that help you analyze and measure the success of your digital marketing campaign. KPIs play an important role in meeting your business objectives and ensure better decision making.
What is a digital marketing agency?
It is an agency that brings together graphic designers & copywriters to create an engaging & informative piece of content that is relevant to the targeted audience. Digital marketing agency also helps in promoting your brand, increasing sales, create potential customers, and enhance brand awareness through modern digital marketing techniques.
What is multivariate testing in marketing?
Multivariate testing is a process of analyzing different variations of a few key sections of a page and decide which combination is ideal. This testing is generally carried out in email marketing to ensure better results. The parameters that are tested with this technique might include image, color, headline, font, and buttons.
What is A/B testing in marketing?
It is a way of marketing in which you test different variations of your marketing campaign say ‘A’ & ‘B’ by splitting your audience. A/B testing is also known as split testing and it allows you to determine which of your campaign is better.
Importance of digital marketing
Digital marketing is one of the ways by which you can directly communicate with your customers, create brand awareness, generate leads, and ensure better ROI. Digital marketing also helps you reach a wider audience in less period of time.
Three main types of digital direct marketing
Digital direct marketing employs the use of web browsers, emails, and mobile phones to connect to the audience in an effective manner. Here are the three major types of digital direct marketing that you must be aware of: SEO PPC Email Marketing
What is organic marketing?
Organic marketing is a natural way of promoting your brand without the use of any paid advertising campaign. It focuses on building a good image of your brand naturally over time by providing quality products & services and getting engaged with the audience to answer their queries regarding your product.
What are the types of digital marketing?
The strategy you adopt for running your digital marketing campaign plays a very important role in deciding its success. Here are 10 different types of digital marketing that you should know: Content Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay-per-click advertising (PPC) Social Media Marketing (SMM) Email Marketing Instant Messaging Marketing Television Advertising Affiliate Marketing Radio Advertising
What is digital marketing?
Digital marketing is one of the most important parts of the marketing campaign for any business. It utilizes internet-based channels for promoting products and services. In other words, this is a type of marketing that is done via digital platforms like search engines, emails, social media, and websites.
What is the importance of a content management system?
A content management system (CMS) is important to streamline your workflow, ensure efficient working, assist in creating standardized & uniform web pages, and optimize pages to get better search results ranking. The most important part of CMS is that a person without any technical or coding skills can also effectively use it for publishing and editing the content on his/her website.
Who is an SEO service provider?
An SEO service provider is an individual who helps your website to rank higher on the search engine results page and ensure high organic traffic. He/she is responsible for optimizing pages of your website, carrying out technical website audits, and maintaining the quality of your website.