Back in 2008, we wanted to develop a good everyday backpack that works also well in a formal meeting. The look did not change a lot, although it got improved several times. Glad it's still a favorite! . . . . shot by @urban_beardsman #qwstionthenorm #everydaycarry #versatility #contemporary #minimal #swissdesign #zuerich #minimalistic #minimalexperience #industrialdesign #productdesign #qwstion

Back in we wanted to develop a good everyday backpack that works also well in a formal meeting. The look did not change a lot, although it got improved several times. Glad it's still a favorite!

Day Tote in Jet Black - how about versatility for president? #qwstionthenorm Photo by @ursursurs with @vali__ & @kilianisaak . . . . .  #minimalistic #qwstionbags #swissdesign #productdesign #thecreatorclass #carryology

Day Tote in Jet Black - how about versatility for president? Photo by with & .

We are teaming up with @dezeen for a competition to win our lightweight Travel Shopper! The bag we've developed with @sibyllestoeckli offers multiple carry options - as demonstrated by Maria, our store manager of @qwstioninviteszurich. #qwstionthenorm . . . . #swissdesign #qwstionbags #versatile #carryology #functionalbag #lightweightbag #travelbag

We are teaming up with for a competition to win our lightweight Travel Shopper! The bag we've developed with offers multiple carry options - as demonstrated by Maria, our store manager of .

Let's make your hips happy & rock the terrazzo  Hip bag link in bio  @play_hunter x #qwstionthenorm takeover .  feat. @qwstioninviteszurich x Swiss design heroes @schoenstaub @terrazzoproject @huberegloff

Let's make your hips happy & rock the terrazzo💫 👉🏻 Hip bag link in bio 📷 x takeover . x Swiss design heroes

Berlin Fashionweek is on.. Come and see our Gallery @baerck and get a sneakpeek of our new developments, starting Tuesday! #qwstionthenorm . . . . . . . . #qwstionbags #qwstiongallery #qwstion #versatility #baerck #baerckstore #aw17 #mbfw #mbfwb #bfw #interiordesign #productdesign  #greenfashion #sustainablefashion #seekberlin #industrialdesign #swissdesign #fashionweek #berlinfashionweek #showroom #berlin2017

Berlin Fashionweek is on.. Come and see our Gallery @baerck and get a sneakpeek of our new developments, starting Tuesday! #qwstionthenorm . . . . . . . . #qwstionbags #qwstiongallery #qwstion #versatility #baerck #baerckstore #aw17 #mbfw #mbfwb #bfw #interiordesign #productdesign #greenfashion #sustainablefashion #seekberlin #industrialdesign #swissdesign #fashionweek #berlinfashionweek #showroom #berlin2017

A good answer is the result of the right question. Our goal is to create bags for urban environments, and we ask the questions that can get us there.

A good answer is the result of the right question. Our goal is to create bags for urban environments, and we ask the questions that can get us there.

Looking up at the dome construction of the railway station in Liège, by Francisco Calatrava (shot by @ursursurs )  2016 is coming to an end.. A year full of surprises it was, some sad ones but also lots of positive ones.. We wish you a great 2017! Stay creative and keep asking questions!  #qwstionthenorm . . . . . . #qwstionbags #calatrava #architectural #minimalexperience #structural #concrete #differentperspective

Looking up at the dome construction of the railway station in Liège, by Francisco Calatrava (shot by @ursursurs ) 2016 is coming to an end.. A year full of surprises it was, some sad ones but also lots of positive ones.. We wish you a great 2017! Stay creative and keep asking questions! #qwstionthenorm . . . . . . #qwstionbags #calatrava #architectural #minimalexperience #structural #concrete #differentperspective

These steps were shot by @sibyllestoeckli in the city of Dakar, as part of her Global Design Research Project. More about it soon... #qwstionthenorm

These steps were shot by in the city of Dakar, as part of her Global Design Research Project.

A good answer is the result of the right question. Our goal is to create bags for urban environments, and we ask the questions that can get us there.

A good answer is the result of the right question. Our goal is to create bags for urban environments, and we ask the questions that can get us there.

We like natural ingredients, not only when it comes to our bags.. Stay tuned for our collaboration with @soederstore coming soon! Photography by @oliver_nanzig . . . . . . . . . . #qwstionthenorm #ecofriendlyproducts #naturalcosmetics #toiletrybags #travelinstyle #travelessentials #plantlove #plantsofinstagram #qwstionbags #swissdesign #productdesign #industrialdesign #thecreatorclass #minimal #minimalistic #minimalmood #minimalexperience #versatility #postitfortheaesthetic…

We like natural ingredients, not only when it comes to our bags.. Stay tuned for our collaboration with @soederstore coming soon! Photography by @oliver_nanzig . . . . . . . . . . #qwstionthenorm #ecofriendlyproducts #naturalcosmetics #toiletrybags #travelinstyle #travelessentials #plantlove #plantsofinstagram #qwstionbags #swissdesign #productdesign #industrialdesign #thecreatorclass #minimal #minimalistic #minimalmood #minimalexperience #versatility #postitfortheaesthetic…

Hello 2017... Beautiful shot of our collaboration with @huberegloff , thank you @magasin_2 ! . . . . . . #qwstionthenorm #qwstionbags #swissdesign #streetstyleluxe #design #productdesign #thecreatorclass #minimal #minimalistic #minimalove #minimalmood #minimal_perfection #mindtheminimal #unlimitedminimal #minimalexperience #carryology #versatility

Hello 2017... Beautiful shot of our collaboration with @huberegloff , thank you @magasin_2 ! . . . . . . #qwstionthenorm #qwstionbags #swissdesign #streetstyleluxe #design #productdesign #thecreatorclass #minimal #minimalistic #minimalove #minimalmood #minimal_perfection #mindtheminimal #unlimitedminimal #minimalexperience #carryology #versatility

Structures and surfaces.. Great shot by @brittareineke ! Wearing our Daypack in Black Leather. #qwstionthenorm . . . . . . . . #qwstionbags #swissdesign #design #productdesign #industrialdesign #thecreatorclass #cerealmag #minimalistic #minimal_perfection #minimalexperience #carryology #versatility

Structures and surfaces.. Great shot by @brittareineke ! Wearing our Daypack in Black Leather. #qwstionthenorm . . . . . . . . #qwstionbags #swissdesign #design #productdesign #industrialdesign #thecreatorclass #cerealmag #minimalistic #minimal_perfection #minimalexperience #carryology #versatility

We wish you a peaceful Christmas time!  Our Vienna store is open until 2pm, our Zürich shop closes at 4pm.. Then we are off to holidays aswell. . . . . . . .  #qwstionthenorm #qwstionbags #swissdesign #productdesign #thecreatorclass #minimalistic #mindtheminimal #seekthesimplicity #versatile #organiccottonbags #carryology

We wish you a peaceful Christmas time! Our Vienna store is open until our Zürich shop closes at Then we are off to holidays aswell.

In full swing.. the photo shooting for our fall winter 17 editions! Do you have colour suggestions? .  With our Art Director @matthias.graf, photos by @ursursurs, @snico @martina_russi, @stylecouncilagency @optionmodelagency

In full swing. the photo shooting for our fall winter 17 editions! Do you have colour suggestions? With our Art Director photos by

Organic and good for all seasons: our award winning Allweather Coat & Day Tote in Jet Black. Thanks for the shot @mirjamkluka !#qwstionthenorm . . . . . . #qwstionthenorm #qwstionbags #swissdesign #design #productdesign #industrialdesign #thecreatorclass #minimal #minimalistic #minimalove #minimalmood #minimal_perfection #mindtheminimal #unlimitedminimal #minimalexperience #carryology #versatility #organiccotton #responsiblymade

Organic and good for all seasons: our award winning Allweather Coat & Day Tote in Jet Black. Thanks for the shot @mirjamkluka !#qwstionthenorm . . . . . . #qwstionthenorm #qwstionbags #swissdesign #design #productdesign #industrialdesign #thecreatorclass #minimal #minimalistic #minimalove #minimalmood #minimal_perfection #mindtheminimal #unlimitedminimal #minimalexperience #carryology #versatility #organiccotton #responsiblymade

"Meta" sidetables by Berlin based brand @newtendency at our store @qwstioninviteszurich Open today from 11-17! #qwstionthenorm . . . . . . . #versatile #minimalexperience #unlimitedminimal #furnituredesign #shopwindow #mindtheminimal #interiorinspiration #interiorinspo #contemporaryfurniture

"Meta" sidetables by Berlin based brand at our store Open today from .

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