Introducing The Periodic Table of Content Marketing | Econsultancy
Econsultancy's Periodic Table of Content Marketing, including strategy, format, content type, platform, metrics and sharing triggers.
LinkedIn is About to Make a Major Pivot. Here's What You Need to Know
There are major changes going on at LinkedIn. Discover what they are and how the business climate could be permanently changed as a result.
How to Find Your Social Media Marketing Voice and Tone
Among the many ways to stand out on social media—killer content [https://buffer.com/resources/a-guide-to-social-media-sharing-what-when-and-how/] , amazing visuals [https://buffer.com/library/14-tools-to-make-engaging-images-for-your-social-media-posts/], specific formatting [https://buffer.com/library/the-complete-guide-to-social-media-formatting-make-your-content-stand-out/] , and more—one that often gets overlooked is voice. We don’t want brands talking at us as if we are dollar signs. We…
Digital in 2016: The Year of Consumer-Led Communications Marketing
Our digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Digital Analytics Fundamentals - Lesson 2.4 Creating a measurement plan
This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at http://analyticsacademy.withgoogle.com.Lesson o...
Mondelez gets fearless with its content marketing strategy
Mondelēz International has launched a new media monetisation model that will allow the company to improve the return on investment of its global media spending. Through this "fearless marketing" model, Mondelēz International will focus on forming new medi
Consumer Brand Relationships - businessnewsdaily.com
Consumers react to interactions with brands based on the reasons they liked the brand in the first place. Some you love, others you just use.
[Report] Content: The New Marketing Equation, by Rebecca Lieb
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is…
Mashable CSO on the future of content marketing and advertising - video
Speaking at the Changing Advertising Summit, Adam Ostrow, chief strategy officer, Mashable discusses their approach to advertising and marketing in the connected age
The Beginner's Guide To Content Marketing
Traditional ads rely on good placement, clever wording, and exceptional creativity to capture customers attention for a brief period of time. So is there an alternative? Read this article to find out.
Coca-Cola Bets the Farm on Content Marketing: Content 2020
To reach Coca-Cola's strategic goal for the year 2020, Coca-Cola is relying on content marketing and brand stories. These videos lay out the strategy.