#TBJApodcast Interviews on Business, Marketing, Social Media, PR & Entrepreneurship

41 Likes, 0 Comments - Phoebe Chongchua (@phoebechongchua) on Instagram: “I remember my TV days when in order to do a live shot he had to work with an ENG truck and an…”

Jodi Stolove knows how a bad situation can launch success. She didn’t let an injury keep her down. We have a chat about how she pivoted in her career to find success and what she’s doing to keep her business thriving during COVID-19. Jodi Stolove loves to sit down on the job while still achieving […]

Email marketing during COVID-19. How do you send the right message? How frequently should you marketing during a crisis, especially one as big as the Coronavirus pandemic? Kelly Forst is with Aweber. She joins me to talk about crisis communication and how to create powerful email strategies that drive sales.

Ed Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around. Ed Alexander is a sales, marketing and service leader with international executive experience building the people, process and technology layers of winning product teams. He is a cum laude graduate […]

Nedra Kline Weinreich shares the influence transmedia story-telling has on consumers and how it is used to successfully build a brand. If you don’t know what transmedia storytelling is, you must tune in to learn how it can help your business. Nedra Kline Weinreich is the president and founder of Weinreich Communications. Since 1995 she has been helping nonprofits […]

“Tell me a story…” Anyone with kids or who is used to being around children, has heard this request repeatedly, I’m sure. We never really grow out of the “tell-me-a-story” stage. We like stories because they’re a way to convey information, understand one another, entertain, educate, influence, and simply pass time. Storytelling is at the […]

What’s happening to TV? There’s a new star in town… the Internet. All right, it’s not new but TV Networks on the Internet are a fairly new concept that takes some warming up for some, not only to get used to but also to comprehend. See our TV network for an example, PCIN.TV and Live […]

The company famous for telling us to “Just Do It!”…Nike– just did it! Just before the World Cup they released the spot shown below in the video. It’s fine storytelling for World Cup lovers in a nicely packaged five-minute sports Youtube video. A one-minute teaser clip was released, helping to drive traffic to the longer […]

There is a new social networking hub that is on its way to becoming the next media power house. At the 2012 Webby awards, the award for best social media website went to Pinterest. Pinterest allows it’s users to sort, share and interact with pictures, pages and pieces of information found on the Internet. Those […]

In my last post, I pointed to a study that established that consumers see brands as media publishers. That means creating compelling content is not a choice but a must if you want to engage with consumers and continue to make your company relevant to them. However, the challenge and cost to continually produce quality […]

Welcome, Brand Journalism Community. Thank you so much for joining me for episode 1 of The Brand Journalism Advantage Podcast…I’m your host, Brand Journalist Phoebe Chongchua. You can learn more at ThinkLikeAJournalist.com. I’m also the founder of Live Fit Films, a company that’s empowering businesses to become the media and share their stories with consumers […]

Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn’t even know the term. Hear how he convinced the company to try a new marketing approach. Find out what he did first to help the hospital. Today, Nick is creating newsworthy content and engaging consumers through storytelling. Nick Paranjape […]

Susie Romans is an Online Business Expert who shares how she transitioned out of a job into entrepreneurship, launched a successful blog, created digital products, and attracted four million visitors to her Website. Susie Romans is an entrepreneur, online business expert, and lifestyle coach. Growing up in a household that didn’t have any “extra” income, she […]

Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA’s historic marketing and brand journalism campaign that swept the nation, convincing the public to embrace an extremely costly space program. Plus, find out what NASA did for brands such as Tang. Get step-by-step advice for […]