Increase the customers trust in your brand! Communicating with your fans in a personal way will make them do business with you rather than your competition. It will also improve the chances for recommendations from their side.
Watch your sales skyrocket! Featuring your products on your e-publication and through the social media channels is one of the fastest ways to bring your customers attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket.