Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
See the pros and cons of working with Instagram micro-influencers vs. macro-influencers, including average engagement rates on sponsored posts and much more.
The Most Important Attributes of Effective Online Influencers
Consumers trust online influencers who seem credible and who appear to use the products/services incorporated into their content. See what attributes make for effective influencers.
How Brands Are Using Influencer Content
Most companies pay influencers to create marketing content to better reach target audiences. Brands also repurpose influencer content for their own channels and marketing. See more study results.
5 Predictions for the Future of Influencer Marketing
Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.
The State Of Influencer Engagement In 2015 | Launchmetrics
We are proud to present the second edition of our research on the State of Influencer Engagement. This year, we have quizzed over 600 professionals
6 Stages for Social Media Influencer Engagement
Looking to build relationships with social media influencers? Follow our 6-stage process!