An Insight into Facebook Marketing - Infographic
So what is happening with Facebook Marketing? Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media. In a survey 39% said that they will be spending more on Facebook marketing in 2012.
Top B2B Content Marketing Tactics For Lead Gen & Prospect Nurturing [Infographic] | Bound
In a 2013 survey of marketers by CMI and MarketingProfs, B2B marketers reported these tactics as being most effective. Find out what they are here.
Frequently Asked Questions About B2B Marketing: Essential Basics | Lydia Vogtner
I opine regularly on the importance of basic (yet essential) marketing best practices and disciplines to achieve sales goals. As it relates to business-to-business (B2B) marketing, below are questions and conversation topics that often come up; along with my typical response and/or opinion. If you are a start-up or diving into B2B marketing planning for the first time, perhaps these will help. Q: What’s the first thing I should do to develop a B2B marketing strategy? A: Collect and organize…
Who Is Your B2B Buyer? | Martech Zone
We see our clients struggle often with the tone of their content... they're concerned that their content is too sophisticated or not sophisticated enough for
What to Look for in a Marketing Automation Platform? [Infographic]
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Reach in-market buyers at all stages - business.com
business.com, the leader in online B2B lead generation, delivers high quality marketing programs with the ROI needed to help your business grow.
B2B Buyer Personas: Yes, You Have to Make Them
Learn about the questions you must answer to create buyer personas for your B2B content marketing strategy. Creating B2B buyer personas has some special considerations! Read this article to learn a…
[INFOGRAPHIC] 12 Reasons Travel and Hospitality Brands Should Boost Their B2B Content Marketing in 2017 - By Alan Young President, Puzzle Partner Ltd
Theres a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.
B2B Content Marketing & Email Marketing in 2018
How B2B Content Marketers Are Using Email Event emails and lead nurturing top the list of uses for email in B2B content marketing strategies.
US | Econsultancy
i've rounded up ten recent infographics on B2B marketing and related issues, including funnel optimisation, marketing automation, and B2B in social media.
A B2B Pinterest Success Story: Constant Contact
See how Constant Contact (a popular email service provider) serves as a great example of how B2B businesses can use Pinterest marketing to scale their business