Selling With Story: How to Make Your Customer the Hero : Social Media Examiner
Social Media Marketing Podcast 211. In this episode Donald Miller explores how to use story to sell.
Is Corporate Storytelling Replacing The News Business?
One former USA Today editor says that he’s jumping ship to the world of content marketing because editorial is dead. Is there any business model that can save the future of news?
"A long time ago, in a galaxy far, far away...." "It was the best of times, it was the worst of times...." "Call me Ishmael...." For many of us, these lines, these snippets, immediately create images in our mind's eye. Why? Because we remember the stories that follow. Really remember the stories that follow.Think about the memories you have. Aren't many of them attached to either an event you "experienced" or a story you were told, whether by a friend, a book or a movie? And aren't those…