Personal Branding

Collection by The UX Blog • Last updated 5 weeks ago

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Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.

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With the huge influx of new solo or small group entrepreneurs into the world, the realm of branding has shifted. Where “personal branding” used to refer to the act of dressing up your personality, packaging yourself as a commodity in order to climb the corporate ladder, it now means something very, very different. Now personal branding refers to bloggers, solo photographers, freelancers, and all kinds of entrepreneurs and how they market themselves and their products or services…

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