The Importance of Value Proposition - Convert.com Blog
Conveying value to customers has often been a problem for most websites. This review will show you how to eliminate the clutter in your webpage and how to build a simple, yet compelling, value proposition to help increase your conversion. Unlike most online marketing techniques, value propositioning can be...
Infographic: 10 Conversion Optimization Tips for eCommerce Product Pages - Convert.com Blog
In this infographic, Perception System has shared with us 10 Conversion Optimization Tips that can be used for eCommerce Product Pages. In each website, the product page is where the magic happens. In other words, it is where most purchases and decisions to purchase will occur. At the product...
A Closer Look at Conversion Optimization Marketing - Convert.com Blog
If you want to gain significant increase in your conversion lift, you need to to hit your target market with a storm – or in other words, hit them with something strong, direct, and with massive impact. In your marketing campaign, you want to make an strong impression. Making an impression means that your...
How To Calculate Lifetime Value - The Infographic
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
Another great summary from 60SecondCommunications. The 10 Fundamental B2B Questions every B2B marketer needs to answer before he or she can begin to reach out to prospective customers.