While I discussed the great benefits of Squarespace metrics a few weeks ago, their analytics only cover the basics. If you want to go beyond the simple data and have a better understanding of exactly what your visitors are doing on your site, Google Analytics is an extremely useful tool. Today I'm taking you behind the screen to show you how to install Google Analytics and help you understand its data.
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7 Google Analytics metrics you should monitor - PR Daily
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing. I don’t have to tell you just how central a role Google Analytics should play in your day-to-day activities, but if you’re just starting out, all those metrics can be overwhelming. So let’s dissect […]