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Modern Blog

Collection by Modern | B2B Marketing

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Our weekly blog pieces on all things #B2B marketing related. #marketing #strategy #content #social #digital

Modern  |  B2B Marketing
The importance of making your marketing metrics meaningful. It's important to track what is going to give you the most meaningful data rather than what is most measurable. Track, Content, Marketing, Digital, Memes, Modern, Blog, How To Make, Trendy Tree

Make metrics meaningful

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here are the decisions you’ll need to make and...

The importance of speaking the financial language of business and how marketing metrics can help you achieve this. Language, Let It Be, Marketing, Business, Modern, Blog, Trendy Tree, Languages, Blogging

Make metrics meaningful

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here are the decisions you’ll need to make and...

LinkedIn: More Than Just A Social Network, It’s A Lead Generation Tool Lead Generation, Tools, Marketing, Modern, Blog, Instruments, Trendy Tree, Blogging

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LinkedIn: More Than Just A Social Network, It’s A Lead Generation Tool

101 Ways To Distribute Your Content Content Marketing, Digital, Modern, Blog, Trendy Tree, Blogging, Inbound Marketing

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This 12 page content marketing distribution guide will enable you to start catapulting your content.

Suffering from content marketing overload? Too much content turns your prospects off. Don't endanger your lead generation programme. Marketing Automation, The Marketing, Content Marketing, Lead Generation, I Promise, Software, Names, Feelings, Modern

7 ways to overcome content marketing overload

Recently I have been reviewing a number of different software brands (no names, I promise) and I’ve found that there’s just too many content pieces around: it's content marketing overload. It seems we’re all in a hurry to produce content for the sake it, in a quest to feed the marketing...

Maximising content marketing is as much about planning and creation of the content as distributing it. Without the latter, you will fail. Content Marketing, Fails, Track, How To Plan, Digital, Modern, Blog, Trendy Tree, Runway

Maximising content marketing: strip, rip and track

Everyone is talking about content marketing. The effort going into creating campaigns is phenomenal, yet many fail when it comes to maximising content marketing. At TechTarget's ROI Summit in June, content was a big part of many discussions and their own content strategists shared the latest...