This infographic from Visual.ly offers the content marketing stack with helpful tools to make your job easier, from creating a killer piece of content to distr
Content Marketer: 8 Metrics to Conquer Fear of Measurement
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
21 marketing technology stacks shared in The Stackies
I'm pleased to announce the results of our first-ever 'Stackies' awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them. The four 'best' stacks entered would split $1,876 to be allocated to charities they could choose. Before I reveal the winners, let me first say a big thank you to everyone who…
Enter the Media Tech Planner - Digiday
The complexity of online advertising is at such a point where it makes sense for agencies to create a new role to manage it, according to Mediasmith's Dave Smith.