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Starbucks shows perils of loyalty program changes – Econsultancy
Although they aren't guaranteed to drive loyalty, loyalty programs have become a staple for many companies. But as the largest coffee chain in the US is learning, loyalty programs can be a source of frustration and criticism when changes are made.
Walgreens Advances Loyalty Program, Expands Beauty
27 million shoppers have signed into Walgreens' Everyday Points program since the loyalty programs relaunch last summer. Find out how this and a new beauty offer are expanding sales and customer experience for the drugstore
Customer Experience Is the New Loyalty. Or Vice-Versa? Or Both?
Customer experience, like customer engagement, is a term that defines the white-hot space right now for marketers, much like CRM was in the late 1990s and early 2000s. But things are different now, as we live in what is described by Forrester and others as “The Age of the Customer."
Digital customer experience - where do mobile apps fit? - Quocirca Insights
...the first thing all mobile apps need to do is sell themselves, otherwise all that development effort runs the risk of being abandoned very quickly