Michelle Gunter - Vice President of Channel/VAR for Marketstar a part of the Divirsified Agenci Sirvices (DAS) division of Omnicom Group. She is responsible for partner channel programs under MarketStar. Before accepting the position over all channel programs, Gunter managed the MarketStar HP relationship. In the last decade and a half, Gunter oversaw a 300 person sales, marketing and support organization delivering outsourced sales, resource and knowledge services for Hewlett-Packard…
ABM Meets the Channel: Building a Leaner, Meaner Revenue Machine Thursday, September 22 at 11am Pacific // 2pm Eastern Account Based Marketing is THE hottest topic for scaling revenue these days — and for good reason with analysts saying it delivers the highest ROI of any B2B strategy or tactic. But, according to Kissmetrics, 96% of companies are ONLY using ABM with their direct sales teams, begging a serious question: are companies utilizing ABM leaving millions in revenue on the table ...
Oracle BrandVoice: The Top 10 Strategic CIO Issues For 2016
Welcome to Oracle’s fourth annual list of the major challenges and opportunities global CIOs will face in the coming year. In 2016, CIOs have an incredible opportunity to play leading roles in the digital/physical revolution that is transforming every facet of our lives.
Embracing Events and Human-to-Human Marketing in Your Channel Strategy - by Terminus' Nikki Nixon - (H2H) Human-to-human marketing is making a comeback. People are overwhelmed with digital messages and are craving face-to-face interactions with peers. There is no doubt in my mind that 2016 will be the year of events for channel marketing and sales professionals. Are you ready to capture this opportunity and make the most of it to drive revenue for your business?
Why Channel Advisory Boards are an Absolute Necessity - Channel Advisory Boards not only offer the opportunity to improve your channel marketing process, they earn you the trust and admiration of your partners. If CABs aren't already an essential component of your channel marketing process, it's high time you began collaborating. #blog #channelsales #channelmarketing #advisor #advisoryboard
In the Age of the Customer, Focus on Reseller Quality Over Quantity - Your resellers will be representing your brand to customers, so it’s important that they’re able to communicate your message effectively.
Hi, This Is Your Sales Channel ... You Need Help - Your sales channel wants to tell you that you're not using it to its full potential, and it has some recommendations for improvement moving forward. #NeverSellAlone #ChannelSales