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Growth Hacking Glossary

Collection by Mapplinks

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In order to be real Growth Geeks, we need to talk like Growth Hackers do. And trust me, it's not Geeky at all! Growth Hackers use uber-cool, sometimes confusing, sometimes buzzword-y terminology while hustling with growth experiments, speaking in technical marketing events, and running innovative growth campaigns. The definitions are quick and easy to understand.

Mapplinks
Leveraging other people's network. Growth Hacking, Event Marketing, Other People

Leveraging other people's network.

A growth hack with a YES output from the ESS which can also be automated using tech (bots, scripts, etc). Growth Hacking, Event Marketing, Scripts, Tech, Technology

A growth hack with a YES output from the ESS which can also be automated using tech (bots, scripts, etc).

One goal defined by a single metric which the entire startup should be working towards. Growth Hacking, Event Marketing, Definitions, Goals

One goal defined by a single metric which the entire startup should be working towards.

The growth hacking funnel I use and train on (A modification of the AARRR Pirate Metrics). Growth Hacking, Event Marketing, Hacks, Train, Strollers, Tips

The growth hacking funnel I use and train on (A modification of the AARRR Pirate Metrics).

A potential growth hack, currently in the experiment stage. Growth Hacking, Event Marketing, Experiment, Stage

A potential growth hack, currently in the experiment stage.

A growth experiment which is able to achieve the required OMTM. Growth Hacking, Event Marketing, Trust Me, Definitions, Experiment

A growth experiment which is able to achieve the required OMTM.

Detailed definition of how your target channels look. Growth Hacking, Event Marketing, Definitions, Target, Target Audience, Goals

Detailed definition of how your target channels look.

Relationship between Patience, Budgets and Growth explaining the need for growth hacking. Growth Hacking, Event Marketing, Patience, Budgeting, Relationship, Budget Organization, Relationships

Relationship between Patience, Budgets and Growth explaining the need for growth hacking.

Exceptionally successful hacks (Not to be confused with the financial unicorn). Growth Hacking, Event Marketing, Confused, Unicorn, Success, Hacks, A Unicorn, Unicorns, Tips

Exceptionally successful hacks (Not to be confused with the financial unicorn).

Describes the lifetime of any channel potentially used for growth hacking in 3 phases - Early Adopters (Hacks), Early Majority (Organic), Late Majority (Paid). Growth Hacking, Event Marketing, Channel, Hacks, Organic, Tips

Describes the lifetime of any channel potentially used for growth hacking in 3 phases - Early Adopters (Hacks), Early Majority (Organic), Late Majority (Paid).

Detailed definitions of how your target audience looks. Growth Hacking, Event Marketing, Target Audience, Definitions

Detailed definitions of how your target audience looks.

Leveraging other people's audience Growth Hacking, Event Marketing, Other People

Leveraging other people's audience

Leveraging other people's platforms. Usually by reverse engineering APIs. Growth Hacking, Event Marketing, Other People, Platforms, Engineering, Technology

Leveraging other people's platforms. Usually by reverse engineering APIs.

Growth hacking by converting a process from Outbound to Inbound. Growth Hacking, Event Marketing, Hacks, Tips

Growth hacking by converting a process from Outbound to Inbound.

Bare minimum tracking, reporting and analysis. Growth Hacking, Event Marketing

Bare minimum tracking, reporting and analysis.