The What, Why and How of Programmatic Advertising and 5 Tips on Using It
As any digital marketing pro can tell you, is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing array of redundant and overlapping terms to describe the process. For the average business, though, understanding and making use of programmatic advertising is essential in today's multichannel... #blogging #writing #writerscommunity #bloggingcommunity
How to Make Instagram Your Not-So-Secret Sales Weapon - 5 minutes read
We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly...