NEW look, NEW formula, plus 3 FREE MINIS are coming your OUAI with the code: OUAIPINS. Meet our FINE, MEDIUM, & THICK Shampoo & Conditioners. When we said, “Life is hard, looking good should be easy,” we meant it. We reformulated our Shampoos & Conditioners with one goal in mind: to simplify how you shop for care products and be realistic about what we promised. Each formula is tailored to maximize the health of each individual strand while tackling each hair type’s biggest challenges.