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Magnetica's Blog (English)

Collection by Magnetica Advertising

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Compilations of the articles published in Magnetica Advertising' Blog, the PPC blog to better do B2B marketing. Enjoy it!

Magnetica Advertising
[LinkedIn Ads Update] Changes in the Segment Breakdown Display: shows the lowest weighted data, especially for these attributes: Job Function, Industries, and Company Size. You can learn more in this article. Linkedin Advertising, Campaign Manager, Ads, Change, Display, Marketing, Learning, Blog, Floor Space

[Issue Solved] Segment Breakdown Display in LinkedIn Campaign Manager

After this update the LinkedIn Campaign Manager’s “Segment Breakdown” section shows the lowest weighted data, sorted from highest to lowest, especially for these attributes: Job Function, Industries and Company Size. Learn more!

LinkedIn Ads News September 2020: new bidding strategies, new event-based retargeting, new company page retargeting, UX updates, and more. Read this article. Linkedin Advertising, Blog, Ads, Marketing, Reading, September, Advertising, Blogging, Reading Books

LinkedIn Ads News September 2020 - LinkedIn Advertising

LinkedIn Ads News September 2020: new bidding strategies, new event-based retargeting, new company page retargeting, UX updates, and more.

LinkedIn Ads News for the First Quarter of new InMail Conversation Ad format and two new company targeting options. Read this article! Linkedin Advertising, Types Of Organisation, No Experience Jobs, List Of Skills, The One, Conversation, Ads, Blog, First Trimester

LinkedIn Ads News for the First Quarter of 2020 - New Conversation Ads

LinkedIn Ads News for the First Quarter of 2020: new InMail Conversation Ad format and two new company targeting options. Read this article!

LinkedIn Video Ads - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, What Is Linkedin, Target Audience, Ads, Marketing, Learning, Blog, Studying

LinkedIn Video Ads - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

LinkedIn Video Ads are great, they’ve got all the pluses of the audiovisual format along with the advantages of the LinkedIn platform in terms of targeting users and reaching our target audience. In this article, you will learn everything about LinkedIn video ads.

How to Do Effective Lead Scoring - Marketing and PPC Advertising Agency Advertising Agency, Prioritize, Lead Generation, Scores, Behavior, Accounting, Marketing, Group, Blog

How to Do Effective Lead Scoring - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

For effective lead scoring, the first thing we have to do is think about our...

Understanding the "Audience Expansion" and the "LinkedIn Audience Network" Option - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, Display Ads, The Expanse, Behavior, Platform, Profile, Marketing, Words

Understanding the "Audience Expansion" and the "LinkedIn Audience Network" Option - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

"Audience expansion" and "LinkedIn audience network" are two options that appear in the LinkedIn Campaign...

How to Delete an Ad on LinkedIn - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, Marketing, Blog, Ads, Step Guide, Blogging

How to Delete an Ad on LinkedIn - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

This article has been updated on the 2nd of April 2020 to show the latest...

How to Delete an Ad on LinkedIn - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, Marketing, Blog, Ads, Step Guide, Blogging

How to Delete an Ad on LinkedIn - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

This article has been updated on the 2nd of April 2020 to show the latest...

On Thursday, October LinkedIn’s Tech Focus event took place in London, which included several conferences intended to help technology companies grow. In this article, I’ll explain two ideas that came up, which I found extremely interesting. Linkedin Advertising, Advertising Agency, Web Research, London Places, Virtual Assistant, Lead Generation, Thursday, Investing, October

LinkedIn Tech Focus 2019 ideas - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

On Thursday, October 17, 2019, LinkedIn’s Tech Focus event took place in London, which included several conferences intended to help technology companies grow. In this article, I’ll explain two ideas that came up, which I found extremely interesting.

In this article, we explain the main changes that LinkedIn has introduced to its advertising platform in September Learn more! Linkedin Advertising, Advertising Agency, September, Platform, Wisdom, Ads, Marketing, Learning, Amazing

What’s New For LinkedIn Ads In September 2019 - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

Discover what’s new for LinkedIn Ads In September 2019: they added the three campaign objectives and they introduced a new pricing model. Read this article!

Discover What’s New in LinkedIn Ads for of automated bidding, conversion optimization, creating similar audiences, and much more. Read the article! Linkedin Advertising, Marketing, Willis Tower, Blog, Ads, Reading, Travel, Advertising, Viajes

What’s New in LinkedIn Ads for Q2 of 2019 - Magnetica Advertising's Blog

Discover What’s New in LinkedIn Ads for Q2 of 2019: automated bidding, conversion optimization, creating similar audiences, and much more. Read the article!

Everything you need to know about the Hubspot Linkedin integration: we explain how to prepare the “back office” so that everything works just as it did before the integration. Read the article! Linkedin Advertising, Advertising Agency, Consideration, Integrity, Marketing, Amazing, Blog, Data Integrity, Blogging

Considerations for integrating Linkedin with HubSpot (part 2) - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

LinkedIn announced the integration of LinkedIn Ads with HubSpot in February 2019. The advantages are...

The complete guide with all the targeting criteria available on LinkedIn. Discover how to target effectively on LinkedIn and reach your ideal audience. Learn more! Linkedin Advertising, Buyer Persona, No Experience Jobs, Professional Profile, Campaign Manager, Google Ads, Job Title, Target Audience, Decision Making

LinkedIn Targeting Options - The Complete Guide to LinkedIn Ad Targeting

Reach your potential customers with all the available LinkedIn Targeting Options: company size, company names,...

Companies that want fast growth know the secret to success lies in making sales. That's why we must the objective of hitting monthly sales targets is often broken down into other control metrics as described in this article. Read the article! Sales Process, Secret To Success, Competitor Analysis, Advertising Agency, Lead Generation, Marketing, Reading, Blog, Inspiration

The Stages of the B2B Sales Process - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

The stages of the B2B sales process from the sale itself to the leads generated, going through generating meetings and opportunities. Discover it!

Discover how Linkedin Advertising works, from the types of ads, the segmentation methods, how much does it cost and what results can you expect. Read this article! Linkedin Advertising, Advertising Words, Advertising Agency, Ads, How To Attract Customers, Digital Technology, Digital Marketing, It Works, Social Media

How Linkedin Advertising works - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

Discover how Linkedin Advertising works, from the types of ads, the segmentation methods, how much does it cost and what results can you expect.

5 Campaigns to Generate Leads on Linkedin for your Company - Marketing and PPC Advertising Agency Linkedin Advertising, Advertising Agency, How To Attract Customers, Job Title, Digital Technology, Lead Generation, Digital Marketing, Success, Social Media

5 Campaigns to Generate Leads on Linkedin for your Company - B2B Marketing and PPC Advertising Agency | Magnetica Advertising

We explain 5 successful campaigns to generate leads on Linkedin: targeting by job title, job function, skills, etc. We explain video campaigns and remarketing. And all with practical examples. Generating quality leads on Linkedin is easy with these techniques. Discover them!