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Defining A Growth Hacker: Building Growth Into Your Team – TechCrunch
In this series titled “Defining a growth hacker,” I will be exploring the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the fourth post of the series. The previous posts are as follows: common characteristics here, growth hacking’s impact on marketing here, and impact on […]
The Internet has been the most disruptive vehicle in modern memory, changing everything from the way we buy shoes to the way we connect with friends. The profession of marketing has no less transformed over the last two decades. As social platform adoption became prolific, growth hacking spawned and changed the way startups thought about marketing and growth. With an emphasis on data, product, and being “lean”, growth hackers are challenging the underlying assumptions of marketing.