What Is Local SEO And Why Is It Important?
Unless you’ve been living under a rock for the last decade, you’ve probably heard of SEO. Even if you’re not 100% sure what it means, most business owners have come across SEO at one point or another. As a quick catch up, SEO stands for Search Engine Optimization, and it’s the way businesses get themselves […]
How To Use An Ebook in Marketing To Generate More Leads
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized business looking for new ways […]
How Storytelling Can Inform Your Marketing Strategy
We’ve talked before about just how powerful storytelling can be in the world of marketing. Stories are the thing that binds us together over the years, from when we’re tiny babies until we’re old and infirm, sharing our stories with the grandkids. But it can also be so much more. If you take something as […]
What are the 7Ps Of Marketing?
Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital for the success and performance of […]
What is a SWOT Analysis (and how to do one)
Sorry, this blog isn’t anything to do with military tactics! In the world of marketing, a SWOT analysis is one of the most common and powerful marketing tools a business can have – but it’s also one of the more unknown. It’s a way to evaluate your company, a project you’re working on or the […]
Why Having a Marketing Strategy is Important
In the world of business, there are a lot of things that are labelled as ‘vitally important’ to success. Usually, it’s things like cash flow or having a business plan, but in our opinion, marketing strategy needs to be added to that list. Any successful company you can think of —including all of the household […]
Top Storytelling in Marketing Examples
We’ve talked a lot about storytelling in marketing, and particularly why it’s such an important thing to get right. Whether you’re an independent brand or a multinational one, telling your audience a story is the perfect way to engage them in your brand and your message, and ensure you are the one their mind goes […]
How to Use Case Studies in Your Marketing
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach purchasing decisions, and now customers are more […]
Everything You Need to Know About Maslow’s Hierarchy of Needs
What is the end goal of marketing? To persuade a customer to spend their hard-earned money with your business, and not with a competitor. How do you do that? That question is a little trickier to answer. A lot of marketing companies will give you all sorts of answers around campaigns and strategies, but today […]
The Art of Storytelling in Marketing
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we read them to our own children, we […]
What Does A Copywriter Do?
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and marketing companies bring them all together under one roof to create a one-stop-shop for […]
The What, Why and How of Content Marketing
Marketing is a big word. Sure, it’s only nine letters long, but what it represents is absolutely huge—so it’s no surprise that many business owners struggle to work out what they should do. The good news is, there is a (fairly) simple solution that covers a lot of the marketing bases in one go: content […]
Social Media Influencers: What Are They? How can you use them for Marketing?
What is an influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media”. In this article, we’re going to discuss what a social media influencer is and how they can form a part of your marketing strategy. What is a Social […]
7 Content Tips to Transform Your Storytelling in 2021
It’s 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating a bold and colour-coded creation, […]
Everything you Need to Know to Produce Engaging Evergreen Content
Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is key for search engines. So, when it comes to evergreen content, you may be wondering: […]
Why is Good Communication Important for Your Business
“Communication — the human connection — is the key to personal and career success.” – Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns, minimal contact and reduced interactions. Thanks to technology, […]