GrandArmy | United States Postal Service | REDESIGNING AN AMERICAN INSTITUTION
GrandArmy is an NYC based creative agency specializing in creative direction, branding, strategy and advertising. We work across a wide array of disciplines, including web, product, and interior design, film production, illustration, photography, animation and viral marketing.
Rediscovering Apple's 1987 Identity Guidelines
Let's take a dive into one of my favorite pieces from my design collection, Apple's 1987 Corporate Identity Guidelines.
Pepsi Logo Design Brief: Branding Lunacy to the Max
A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer.
MIT Media Lab’s Brilliant New Logo Has 40,000 Permutations [Video]
An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards.