How to Build Effective Google Analytics Dashboards
Google Analytics Dashboards are purpose-built visualizations of your data. Aside from making your data more accessible, it makes it much nicer to look at. In this post, we'll guide you through planning your dashboards and how to build your own.
How To Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page As A Proxy For User Engagement and Content Quality
Glenn Gabe from GSQi explains how to use scroll depth tracking, adjusted bounce rate, and average time on page as a proxy for user engagement and user happiness. By using a three-pronged approach in Google Analytics, you can identify potential content problems across a site. Learn more now.
The Power User Curve: The best way to understand your most engaged users
[Today we have an essay on one of the common frameworks we use to analyze investments at Andreessen Horowitz: The Power User Curve. I worked closely with Li Jin, a partner on the investing team, to collect our ideas into this essay which she wrote. You can follow @ljin18 on Twitter for more thoughts. -Andrew] …