The Brand Strategy Canvas - Caseysoftware
I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional […]
Business Model Matrix™
ROUNDMAP™ is a 360-degree framework on business modeling and customer development to drive your company toward evolutionary, sustainable, and durable growth.
Task 3- Brand Identity & Image.
The problem : How to communicate brand identity and image ? Categorisation of brainstorming Brain identity: which include the visual elements like colour, picture, video and the other elements such as sound, smell… Brand Image: Logos, slogans… Conveys emotional value and not just a mental image. Learning Objectives : What is the difference between brand identity and…
Canvas Collection II – A list of visual templates
This is the continuation of the initial Canvas Collection Post, which can he found HERE. If you are after 101 or later, please head HERE. PLEASE NOTE: I […]
Why an OKR Canvas is OKR for your startup
There’s been a huge surge of interest amongst startups to use some form of the Objectives and Key Results, or OKR, methodology as invented by Intel, made popular by John Doerr and recently…