Designing Digital Strategies, Part 1: Cartography | UX Booth
These days, an experience incorporates both on- and offline components, and companies can use this knowledge to better connect with their users. This week, author Sofia Hussain explores ecosystem mapping: a tool to help designers better relate the product at hand to the greater experience.
The Content Cycle – Do More With Less - #Infographic #ContentMarketing
Brafton’s infographic shows the content lifecycle and explores how marketers can reuse the work that goes into one resource to fuel a results-driven content strategy.
PR Agencies' Lost Year?
VideoWho can keep track of the myriad year-ending media and marketing predictions posts? If you're like me and don't have the time to sift through everything the pundits have prognosticated, here it is in one take: We have officially entered the age of mobility wherein smartphones and tablets have overtaken [...]
We Need Field Notes! Enhancing a Digital Tool Repository for Higher Education
Cycle of resources, actions, activities - great way to consider tech in class