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Digital Media Technology

Collection by Laurene Callander

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We are going to explore the social media site Twitter, mainly how more businesses are using the site to their benefit.

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Bringing a Personal Touch to Marketing

As a full-service marketing firm, we help clients and customers achieve their goals through personalized marketing and branding campaigns.

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A simple strategy to increase your influence on Twitter | Schaefer Marketing Solutions: We Help Businesses {grow}

"How do I increase my influence on Twitter?" A business colleague asked me this question and I figured if it was on his mind, it might be on yours too.

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Twitter basics... In My Humble Opinion - Ted Rubin, Professional Keynote Speaker, #RonR

The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success in other mediums. I am […]

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How to use Twitter in the classroom

The advantage to using a tool like Twitter for education is that it's instant and it's to the point. There have been countless articles about whether or not social media makes us lazy, ...

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Why Social Media Is Important For Your Career

Twitter is a place to connect to my community. It's a place to learn from those that I'm following, hear their needs, and contribute great content.

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Are you overwhelmed with the number of ads flying across your computer screen, smartphone and TV? Well, if you think you're facing advertising fatigue now, prepare yourself: Twitter has just [...]

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9 Benefits of Twitter for Bloggers

I was a little slow getting onto Twitter last year (when so many other bloggers embraced it). To be honest I didn’t think it had much to offer me – I’m beginning to see how wrong I was. In this post I want to explore how I’m using Twitter to: ...more

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Life of a Follower: The Many Benefits of Twitter

Social media is a powerful tool that possesses both advantages and disadvantages -- Twitter is no exception. How you use it is up to you to decide.